Bulk Editing Tactic Exchange Targeting

Update the targeted exchanges for more than one tactic at the same time with bulk editing. You can add additional exchanges or replace the existing exchanges with new targets.

If you want to remove exchanges from targeting, edit each tactic individually.

To bulk edit exchanges:

  1. Go to Main Menu [] > Campaigns.

  2. Select the campaign and media plan.

  3. Select Actions > Tactics.

  4. Select the tactics that you want to edit. Select the group or line item to select all of its tactics.

    Media plan page showing selected tactics
  5. On the Bulk Edit Tactics toolbar, select Edit > Exchange, then select whether you want to add to or replace the targeted exchanges:

    • Add to existing: Target additional exchanges.

    • Replace all existing: Overwrite the tactics' exchange targets with new ones.

      When replacing exchanges, if any of the tactics already target the new exchanges and use bid multipliers for them, the multiplier won't be replaced. Edit each tactic individually to edit bid multipliers.

  6. Select the exchanges that you want to the tactics to target. See Targeting Exchanges (Tactic Editor) for more information.

    Running on all exchanges targets a wide collection of inventory. Use additional targeting options to avoid spending the tactic's budget too quickly.

  7. Select Save to apply your changes.