Creating Click-to-Call Tactics

To create a click-to-call tactic, enter the telephone number as the destination URL when you upload an ad.

To make sure that the call connects successfully, enter the number as you would dial it on your phone to call the target geographic region. For North America, this means an 11-digit format, including the country code (1) at the beginning of the number. Mobile phones will always accept this format, even if the call is local. You can include "+" before the number as well, but this is optional.

Additionally, the phone number should match the tactic's targeted location. For example, if the tactic targets the United Kingdom, you should enter a UK number.

It is important to note that clicking the ad does not automatically make a call. Instead, a phone app will open with the assigned number already entered. The user will have to tap the call button to actually place the call. If this doesn't happen, there will be a mismatch between the number of clicks on the ad and the number of calls.

We do not support premium phone numbers. To find out what constitutes a premium number, refer to Premium-rate telephone number on Wikipedia.

To create a click-to-call tactic:

1. Go to Main Menu [] > Campaigns.

2. Select the campaign and media plan.

3. Select DSP Actions > Creative.

4. Add a new creative. For example, to create a new image ad, select Add > Image. See Adding New Creatives for more information.

5. Enter the telephone number as the destination URL. Include the country code, the area code, and the prefix "tel:". For example:

   tel:14165551234

6. Save the ad and link it to tactics. See Linking Tactics to Creatives.