Adding New Creatives

You can add new creatives to the DSP from the Creative panel or the tactic editor.

To access the Creative panel:

  1. Go to Main Menu > Campaigns.

  2. Select a campaign.

  3. Select a media plan.

  4. Create a DSP line item. You need a line item to add a creative to your media plan.

  5. Select DSP ActionsCreative.

To add a creative:

1. Set up the creative.

  1. On the Creative panel, click Add.

  2. Select the type of creative you want to add:

    • Ad Tag: An ad tag is a piece of HTML code that shows an ad, generally using a third-party ad server. You might receive the code from an agency or generate it yourself using a tool provided by the ad server. See Uploading New Ad Tags for more information.
    • Audio: A sound file that will be hosted on the DSP. See Uploading Audio Ads for more information.
    • Expandable Ad Tag: An ad tag that expands when the user interacts with it.
    • HTML5: An HTML5 ad uploaded to the DSP. HTML5 files must meet the IAB standards for HTML5, which are defined in HTML5 for Digital Advertising v2.0. If your HTML5 creative is hosted on another server, create the ad by uploading an ad tag. There are no special steps for configuring ad tags for HTML5 ads. See Uploading HTML5 Creatives.
    • Image: An image ("banner ad") hosted by the DSP. See Uploading Image Ads for more information.
    • MRAID Ad Tag: Mobile Rich Media Ad Interface Definitions (MRAID), the IAB standard API for mobile rich media ads. See Uploading_New_Ad_Tags for more information.
    • Native: An ad that will be integrated into a publisher's news feed or similar core site elements. See Uploading Native Ads for more information.
    • VAST: VAST (Video Ad Serving Template) is the IAB's standard for communicating the details of video ad serving. This standard handles the display of ads in, on, or around a video or audio player. See Uploading VAST Tags for more information.
    • Video: A video that will be hosted on the DSP. See Uploading Videos for more information.
    • Bulk Ad Tag: A collection of ad tags stored in a single TXT file. See Bulk Uploading Ad Tags for more information.
    • Bulk Image: A collection of images stored in a single ZIP file. See Uploading Image Ads and Bulk Uploading Ads for more information.
    • Bulk Native: A collection of native ads stored in a single ZIP file, along with an optional Excel file. See Bulk Uploading Native Ads and Bulk Uploading Ads for more information.
    • Bulk HTML5: A collection of HTML 5 ads stored in a single ZIP file. See Bulk Uploading HTML5 and Bulk Uploading Ads for more information.
    • Bulk VAST: A collection of ad tags stored in a TXT file or a single ZIP file. See Bulk Uploading VAST Ads and Bulk Uploading Ads for more information.

When you bulk upload ads, you can include an Excel file (XLSX) that includes each creative's Name, Destination URL, and other details. See Bulk Uploading Ads for more information about how to format the Excel and where to download our blank template.

2. Configure the creative.

Set up your creative on the New [creative] modal. Different creative types can include different creative details, such as Script Tracking URLs. For more information, review the documentation for the relevant ad type.

3. Test the creative.

Testing your ad is a vital step to be sure the ad behaves as expected and clicks through to the right destination. For ad tags, testing also makes sure that the DSP tracks user clicks. See Preview a Creative for more information.

To open the ad in a browser window, click View full image.

Click Tracking

Clicks since yesterday shows the number of preview page clicks for the creative. To test your ad's click tracking, click the preview ad and be sure that Clicks since yesterday reflects each of your clicks.

For some unusual ad types, it may be necessary to click Refresh clicks to see it increment.