DSP Data

The DSP Data tab in the Inventory Directory lets you access audience data tools from third-party providers.

To open the Inventory Directory, click the Inventory Directory icon in the top-right corner of Basis.

Foursquare

Foursquare allows you to target tactics based on people’s real-world behavior. With the Audience Designer built into Basis, you can create precise audiences for your tactics to target. See Foursquare for details on setting up audiences.