As a data company, Alliant delivers highly predictive custom and syndicated audiences, all sourced from a proprietary transactional database of billions of purchases and people-based audiences that optimize marketing in any channel.

Market Differentiators

Alliant is one of the largest privately held and independent data providers in AdTech. Not beholden to any one agency or holding company, Alliant's data offering is truly unique and proprietary, using deterministic purchase data sourced directly from first-party transactional CRM. It's one of the largest transactional data assets (billions of total US transactions) not behind a walled garden. With coverage in most B2C verticals, they are experts in not only consumer buying behavior, but also lifetime value and brand loyalty. Alliant are industry leader in compliance and privacy - their data is ethically sourced and fully permissioned, being 100% CCPA, SOC 2, FCRA, compliant. Their data quality is vetted by the IAB Tech Lab Data Transparency initiative and Truthset scoring.


Supported Platforms

  • Web
  • Mobile Web
  • Mobile App

Geographical Availability

  • United States

Vertical Specialization

  • Retail / E-Commerce – DTC
  • Automotive
  • Financial Services / Insurance
  • QSR
  • Telco
  • CPG
  • Entertainment
  • Travel
  • Political / Non-Profit

Data Taxonomy

As a Basis customer, you have access to Alliant's syndicated taxonomy within the platform as well as the ability to add and create custom segments specific to your requirements.

Syndicated Taxonomy

Alliant’s taxonomy supports the key verticals listed above. Some key audience categories include: Deterministic Purchase Data, Brand/Product Propensities such as Nike Buyer Propensity or Smart Watch Buyer Propensity, Automotive (including both deterministic ownership such as Volkswagen owner – loyalist and in-market such as in the market for new vehicle,) Demographics sourced from accurate offline personally identifiable information (PII), and Movers and Homeowners, such as New Movers.

Custom Taxonomy

Segment Creation

Reach out to Alliant with your request and a Data Help Desk member will work with you to learn your client's needs and KPIs and build out something custom for that campaign. Typical turnaround time is only a few business days.

Segment Addition

Alliant uses LiveRamp to get data into Basis. After Alliant distributes the segment through LiveRamp, the team at Basis adds the segment within 24 hours of receipt of an automated email from LiveRamp.


Syndicated audiences range from $0.65 - $1.25 CPM

Custom audiences range from $1.75 - $2.50 CPM


Alliant’s audiences are sourced from their proprietary DataHub, also known as a cooperative database. Alliant ingests first-party transactional CRM feeds directly from hundreds of leading brands, at the deterministic PII level. All the disparate first-party CRM feeds are combined to create a unified view of consumer buying behavior. This is then onboarded to match to a digital, non-PII identifier and distributed to Basis.

The source data is completely refreshed every 30 days. Incremental matched refreshes are passed to Basis daily.

Provider Collateral

Presentation Decks

Alliant Digital Overview

Case Study

LiveRamp Case Study - TV Provider

One Pagers

Auto One Pager

Brand Propensities

FHA-FLA Compliant Audiences

Movers, Homeowners & Renovators



Privacy & Security