Epsilon is the leader in interaction management, empowering marketers to transform ordinary customer experiences into meaningful, human experiences. Epsilon operates from the core premise that marketers should be able to know more about their customers and create more powerful interactions based upon accurate, up-to-date data. Epsilon’s rich proprietary data and insights enable leading brands to create more timely and relevant connections, insightful personalization, and an emotional engagement. Epsilon data is unique, industrial-strength, ethically sourced, and securely delivered. With privacy by design, Epsilon is an industry leader in consumer privacy compliance, and their corporate standards exceed legal compliance requirements.

Epsilon provides marketers with the power to know more, do more, and expect more from their data and analytics. Their data science and technology expertise enables marketers to know more about their customers than anyone and activate them in any channel.

Market Differentiators

Epsilon has been collecting, compiling, and licensing consumer data for more than 40 years. Epsilon claims that their demographic, financial, lifestyle, and behavioral data offer exceptional coverage of the total population of the United States with accuracy that is unmatched. But, it’s their transactional data that really sets them apart. Epsilon claims to have more actual purchase data that can be used for marketing than any other company (60+ billion purchases and more than $3.5 trillion in spend). Recent relevant purchase behavior is the strongest predictor of future buying, and Epsilon has it for every market vertical.


Supported Platforms

  • Web
  • Mobile Web
  • Mobile App

Geographical Availability

  • United States
  • Canada

Vertical Specialization

  • Auto
  • B2B
  • CPG
  • Retail
  • Travel and Hospitality
  • Restaurant/QSR
  • Financial Services
  • Insurance
  • Healthcare
  • Media
  • E-Commerce
  • NFP

Data Taxonomy

As a Basis customer, you have access to Epsilon's syndicated taxonomy within the platform as well as the ability to add and create custom segments specific to your requirements.

Syndicated Taxonomy

Epsilon data categories include Demographics, Financials, Lifestyles, Behavioral Propensities, Purchases, Donations, Intent to Purchase, and B2B.

Custom Taxonomy

Segment Creation

Reach out to Epsilon's data team with your segment requirements, and they will help you accordingly.

Segment Addition

Epsilon ports over their segments via LiveRamp. After they distribute the segment through LiveRamp, the team at Basis adds the segment within 24 hours of the receipt of an automated email from LiveRamp.


Typical CPMs range from $0.50 - $1.75 CPM with volume discounts available.


Epsilon is an original data compiler with more than thirty types of contributing sources. Depending on the data type, they refresh the data weekly, every six weeks or quarterly. All data is rooted in real people in the real world (name/address) and anonymized for online use. Their data sourcing and compilation methods are proprietary but some of our sources include:

  • Public records
    • Voter registration
    • Phone books
    • Deeds
    • Licenses
    • Permits
    • Property records
  • Surveys (Epsilon has the largest single source survey in North America with more than 20 million responders and more than 1,000 data points)
  • Partners
    • Magazine subscriptions
    • Product registration
    • Auto warranties and service histories
    • B2B firmographics
  • Transactions
    • Merchant-level spending from thousands of brands
    • Product/Service categories
    • Channels of purchase (online, in-store, call-center)
    • Transaction dates and spend amounts

Provider Collateral

One Pagers

Automotive Data

Demographic Data

Financial & Insurance Data

Healthcare Data

Lifestyle & Interest Data

Purchase & Behavior Data

Technology & Connectivity Data

Transactional Data

Travel Data