Tracking Conversions

Basis allows you to track third-party conversions in a media plan. Selected conversions appear in campaign reports.

To track a conversion:

  1. Go to Main Menu [] > Campaigns.

  2. Select the campaign, then select the Delivery tab.

  3. Select Track Conversions. Conversions that are already being tracked are listed in this modal.

    An information box on the conversions page that indicates how many conversions are available from how many sources
  4. Select Manage to view the conversions that you can track.

    The manage conversions page
  5. Select Add [] to add a conversion. To remove a conversion, select the green checkmark next to it.

  6. Select Track. The total number of selected conversions is indicated on this button.

  7. Select Close [] to return to the Delivery tab.