Using Reports

Related topics: Create Scheduled Reports, Vendor Performance Alert, Reports

Basis provides aggregated performance reporting of your campaigns.

To access all your reports:

To access a specific campaign's reports:

  1. Go to Main Menu > Campaigns.

  2. Select a campaign.

  3. Click Reports in the upper-right corner. The Reports modal appears.

From the Reports modal, you can:

Note: Blank cells in your report indicate that the data is missing or not applicable.

Types of Reports

Campaign reports provide delivery and performance information at the campaign level. DSP reports provide more granular data at the line item level.

Campaign Reports

DSP Reports

In a DSP campaign, the buyer invoices the client based on the rate type in planning. The seller (vendor) invoices by the dynamic rate. With a CPC rate type, the Performance Report (gross) shows the applicable contracted and billable clicks. (E.g. for the client) The DSP Performance Report (net) shows a dynamic CPM. (E.g. for the vendor). The contracted and billable clicks are not visible in the net report.