Basis provides aggregated performance reporting of your campaigns. Download reports as pre-formatted XLSX (smaller than 30 MB) or CSV (larger than 30 MB) files, which you can send directly to your clients.
Review the following articles to learn more about creating and managing reports:
Note: Blank cells in your report indicate that the data is missing or not applicable.
Types of Reports
Campaign reports provide delivery and performance information at the campaign level. DSP reports provide more granular data at the DSP line item, group, or tactic level.
In a DSP campaign, the buyer invoices the client based on the rate type in planning. The seller (vendor) invoices by the dynamic rate. With a CPC rate type, the Performance Report (gross) shows the applicable contracted and billable clicks. (E.g. for the client) The DSP Performance Report (net) shows a dynamic CPM. (E.g. for the vendor). The contracted and billable clicks are not visible in the net report.