Reports

Related topics: Create Scheduled Reports, Vendor Performance Alert, Reports

Basis provides aggregated performance reporting of your campaigns. Download reports as pre-formatted XLSX (smaller than 30 MB) or CSV (larger than 30 MB) files, which you can send directly to your clients.

Review the following articles to learn more about creating and managing reports:

• Creating a Campaign Report

• Creating a DSP Report

• Creating a Report Schedule

• Filtering and Searching Reports

Note: Blank cells in your report indicate that the data is missing or not applicable.

Types of Reports

Campaign reports provide delivery and performance information at the campaign level. DSP reports provide more granular data at the DSP line item, group, or tactic level.

Campaign Reports

• Campaign Performance Presentation

• Creative Performance Report

• Daily Delivery Report

• Performance Report

• GCM Cross-Environment Conversions Report

DSP Reports

• Conversion Report

• Cross-Device Report

• Data Segment Report

• Delivery/Performance Report

• Device Report

• Frequency Report

• Geo Reports

• Tactic Add-Ons Delivery and Spend Report

In a DSP campaign, the buyer invoices the client based on the rate type in planning. The seller (vendor) invoices by the dynamic rate. With a CPC rate type, the Performance Report (gross) shows the applicable contracted and billable clicks. (E.g. for the client) The DSP Performance Report (net) shows a dynamic CPM. (E.g. for the vendor). The contracted and billable clicks are not visible in the net report.