Using Reports

Related topics: Create Scheduled Reports, Vendor Performance Alert, Reports

Basis provides aggregated performance reporting of your campaigns.

To access all your reports:

• Go to Main Menu > Reports.

To access a specific campaign's reports:

1. Go to Main Menu > Campaigns.

2. Select a campaign.

3. Click Reports in the upper-right corner. The Reports modal appears.

From the Reports modal, you can:

• Create new campaign report
• Create new DSP report
• Create a report schedule
• Filter and search existing reports
• Download reports as pre-formatted XLSX (smaller than 30 MB) or CSV (larger than 30 MB) files, which you can send directly to your clients.

Note: Blank cells in your report indicate that the data is missing or not applicable.

Types of Reports

Campaign reports provide delivery and performance information at the campaign level. DSP reports provide more granular data at the line item level.

Campaign Reports

• Daily Delivery Report
• Performance Report
• Creative Performance Report
• Campaign Performance Presentation
• GCM Cross-Environment Conversions Report

DSP Reports

• Delivery/Performance Report
• Data Segment Report
• Geo Report
• Device Report
• Cross-Device Report
• Frequency Report

In a DSP campaign, the buyer invoices the client based on the rate type in planning. The seller (vendor) invoices by the dynamic rate. With a CPC rate type, the Performance Report (gross) shows the applicable contracted and billable clicks. (E.g. for the client) The DSP Performance Report (net) shows a dynamic CPM. (E.g. for the vendor). The contracted and billable clicks are not visible in the net report.