Kargo
Summary
As the only media marketplace with 100% premium supply, Kargo creates memorable advertising experiences that go beyond the first impression to captivate consumer attention. With a suite of exclusive, full-funnel advertising solutions, Kargo is the choice for leading brands looking to drive meaningful customer connections across mobile, desktop, connected television, and social. Focused on performance, Kargo helps the world’s largest advertisers achieve incremental brand lift and higher returns on ad spend. For publishers, Kargo’s proprietary platform maximizes revenue per impression through unique creative and targeting solutions. Founded in 2003, Kargo is a global company headquartered in New York
What are Kargo Rich media formats?
Assets are passed over by the client using a layered PSD. The files and Kargo's design team handles it from there.
How to set one up? What are the requirements?
Creative assets are sent to Kargo, and Kargo handles everything else. There is a $15k min for rich media format.
Who to speak with?
Contact DemandPartnerships@kargo.com
At a Glance
| Top Geos | Traffic Types | Formats |
|---|---|---|
|
US - 97% CA - 2% Other - 1% |
Mobile Web - 54% Web - 26% CTV - 19% Mobile App - 1% |
Display - 52% Video - 48% |
For the most up-to-date information on avails and specific inventory, go to the Inventory Directory in Basis.
High-Impact Creatives
Kargo offers a number of high-impact creative types. Customers interested in running high-impact creatives or deals can contact Kargo directly at DemandPartnerships@kargo.com.
Technical Considerations
When working with high impacts ads, besides the custom creative, a deal is also required. Kargo provides both. The creative should be uploaded as an ad tag, and the size as specified by Kargo.
Review Kargo's documentation for more info about requirements and best practices regarding Kargo high-impact creatives.
Sensitive Categories
Coming soon.