Insights - Data Field Index Table
When the campaign has selected conversions, the campaign reports only display those conversions. The campaign reports (Daily Delivery, Performance, and Creative) along with the applicable Insights results show the aggregate of those selected conversions.
Measure
| Name | Format | Description | Example |
|---|---|---|---|
| Actions (Contracted) | Quantity # |
Number of contracted actions approved by the client in the campaign |
764,397 |
| Actions (Gross Delivered) | Quantity # | Number (gross) of delivered (gross) actions within a campaign's date range | 187 |
| Actions (Net Delivered) | Quantity # | Number (net) of delivered actions within a campaign's date range | 177 |
| Ad Serving Spend (Actual) | Dollar $ | Total ad serving cost based on the billable rate and units within the campaign's date range | $185.53 |
| Ad Serving Spend (Contracted) | Dollar $ |
Total ad serving cost based on the contracted rate and units |
$1,512.82 |
| Add-on Spend (Actual) | Dollar $ | Total net billable cost for add-ons | $29,817.23 |
| Add-on Spend (Contracted) | Dollar $ | Total add-on cost | $35,852.15 |
| CPA Click Conversions (Gross Delivered) | Quantity # |
Cost per Action Click Conversions - Actual delivered click action conversions |
264,161 |
| CPA Click Conversions (Net Delivered) | Quantity # |
Cost per Action Click Conversions - Actual delivered click action conversions |
254,500 |
| CPA Total Conversions (Gross Delivered) | Quantity # |
Cost per Action Total Conversions (gross) |
10,452 |
| CPA Total Conversions (Net Delivered) | Quantity # |
Cost per Action Total Conversions (net) |
41,658 |
| CPA View Conversions (Gross Delivered) | Quantity # |
Cost per Action View Conversions - Actual delivered view action conversions |
414,628 |
| CPA View Conversions (Net Delivered) | Quantity |
Cost per Action View Conversions - Actual delivered view action conversions |
414,585 |
| CTR (Gross Delivered) | Percentage % |
Click Through Rate delivered - Ratio of the views vs actual clicks (net and gross) |
100.00% |
| CTR (Net Delivered) | Percentage % |
Click Through Rate delivered - Ratio of the views vs actual clicks (net and gross) |
80.00% |
| Campaign Count | Quantity # |
Number of campaigns associated to a specific client/brand |
875 |
| Clicks (Contracted) | Quantity # |
Number of contracted clicks on a website in the campaign Contracted is the total number of clicks under the agreed insertion order. |
96,414,637 |
| Clicks (Gross Delivered) | Quantity # |
Number (gross) of delivered clicks on a website in the campaign (net and gross) |
1,056,350 |
| Clicks (Net Delivered) | Quantity # |
Number (net) of delivered clicks on a website in the campaign (net and gross) |
1,056,199 |
| Data Spend (Actual) | Dollar $ | Total net billable cost for data | $15,582 |
| Days Delivered To Date (Gross) | Quantity # (days) | Total number (gross) of flight days delivered from the actual start date | 93 |
| Days Delivered To Date (Net) | Quantity # (days) | Total number (net) of flight days delivered from the actual start date | 78 |
| Delivery % (Gross Spend) | Percentage % |
Number of delivered units per the contracted amount |
64.13% |
| Delivery % (Net Spend) | Percentage % |
Number of delivered units per the contracted amount |
64.13% |
| Eligible Impressions (Gross Delivered) | Quantity # |
Number (gross) of actual delivered impressions with a supported creative format and tag type sent from the ad server |
168 |
| Eligible Impressions (Net Delivered) | Quantity # |
Number (net) of actual delivered impressions with a supported creative format and tag type sent from the ad server |
148 |
| Impressions (Contracted) | Quantity # |
Number of ad placements displayed and viewed Contracted is the total number of impressions under the agreed insertion order |
48,347,897 |
| Impressions (Gross Delivered) | Quantity # |
Number of ad placements displayed and viewed (net and gross) (Total number of clicks delivered in the campaign) |
24,611,961 |
| Impressions (Net Delivered) | Quantity # |
Number of ad placements displayed and viewed (net and gross) (Total number of clicks delivered in the campaign) |
24,611,351 |
| Interactions (Gross Delivered) | Quantity # | Number of delivered (gross) interactions | 29,155,536 |
| Interactions (Net Delivered) | Quantity # | Number of delivered (net) interactions | 29,155,102 |
| Line Item Count | Quantity # |
Number of line items on all of the client's plans. For example, Report determines plan complexity. |
11 |
| Margin (Actual) | Dollar $ |
Billable upcharge amount to the client Margin = Gross Cost - Net Cost - Ad Serving Cost [Insights] |
$1.832.28 |
| Margin (Contracted) | Dollar $ |
Contracted upcharge amount to the client Margin = Gross Cost - Net Cost - Ad Serving Cost [Insights] |
$1,880.83 |
| Margin Percent (Actual) | Percentage % |
Billable delivered net revenue as a percentage of billable delivered client revenue |
21.31% |
| Margin Percent (Contracted) | Percentage % |
Amount of upcharge rate by percentage (%) of normal cost (when enabled) |
31.51% |
| Measurable Impressions (Gross Delivered) | Quantity # |
Total actual number (gross) of impressions delivered to the page and viewed |
737,812 |
| Measurable Impressions (Net Delivered) | Quantity # |
Total actual number (net) of impressions delivered to the page and viewed |
737,705 |
| Media Spend (Actual) | Dollar $ |
Net amount of billed media, also known as media cost or spend. Billable is the total dollar amount for payment and accounting with a campaign's date range. Media Spent = |
$7,890.89 |
| Media Spend (Contracted) | Dollar $ | Net cost (amount) of media, also known as media cost, agreed upon in insertion order. | $4,328.75 |
| Media Unspent | Dollar $ | Amount difference between contacted media cost and the billable delivered media cost | $2.458.55 |
| Pacing % (Gross Spend) | Percentage % |
Metric to monitor the speed of the actual delivery or spend relative to the target goals based on time (within the contracted date range) and budget with a goal at 100% |
92.50% |
| Pacing % (Gross Units) | Percentage % |
Percentage of contracted units contracted by line item in a campaign's date range |
92.30% |
| Pacing % (Net Spend) | Percentage % |
Metric to monitor the speed of the actual delivery or spend relative to the target goals based on time (within the contracted date range) and budget with a goal at 100% |
82.50% |
| Pacing % (Net Units) | Percentage % |
Percentage of contracted units contracted by line item in a campaign's date range |
82.45% |
| Pacing (Gross Spend) | Dollar $ |
Gross amount spent based on the number of units delivered by line item in a campaign's date range |
$3,913.04 |
| Pacing (Gross Units) | Quantity # |
Number of contracted units contracted by line item in a campaign's date range |
920,586 |
| Pacing (Net Spend) | Dollar $ |
Gross amount spent based on the number of units delivered by line item in a campaign's date range |
$2,913.04 |
| Pacing (Net Units) | Quantity # |
Number of contracted units contracted by line item in a campaign's date range |
820,716 |
| Property Count | Quantity # | Number of properties on a campaign | 1 |
| Rate Type (Gross Contracted) | Type(s) (name) | Cost measurement of purchasing ad units of the campaign | CPM |
| Rate Type (Net Contracted) | Type(s) (name) | Cost measurement of purchasing ad units of the campaign | CPM |
| Target Spend (Gross) | Dollar $ | Amount client spent based on the number of units delivered in a campaign's date range | $18,890.67 |
| Target Spend (Net) | Dollar $ | Amount client spent based on the number of units delivered in a campaign's date range | $18,890.67 |
| Target Units (Gross) | Quantity # | Number of contracted units in a campaign's date range | 325,525 |
| Target Units (Net) | Quantity # | Number of contracted units in a campaign's date range | 325,525 |
| Total Click Conversions (Gross Delivered) | Quantity # |
Total actual number of delivered click conversions (gross) Aggregated selected conversions apply. |
1,013 |
| Total Click Conversions (Net Delivered) | Quantity # |
Total actual number of delivered click conversions (net) Aggregated selected conversions apply. |
1,002 |
| Total Conversions (Gross Delivered) | Quantity # | Number of gross conversions | 2,654 |
| Total Conversions (Net Delivered) | Quantity # | Number of net conversions | 2,489 |
| Total Spend (Gross Actual) | Dollar $ | Total client amount charged for the billed units to date | $27,895.30 |
| Total Spend (Gross Contracted) | Dollar $ | Total client amount charged for the billed units to date | $27,895.30 |
| Total Spend (Net Actual) | Dollar $ | Total client amount charged for the billed units to date | $27,895.30 |
| Total Spend (Net Contracted) | Dollar $ | Total client amount charged for the billed units to date | $27,895.30 |
| Total Unspent (Gross) | Dollar $ | Contracted amount not spent to date (Gross view) | $27,895.30 |
| Total Unspent (Net) | Dollar $ | Contracted amount not spent to date (Gross view) | $27,895.30 |
| Total View Conversions (Gross Delivered) | Quantity # |
Total actual number of delivered view conversions (gross) Aggregated selected conversions apply. |
2,664 |
| Total View Conversions (Net Delivered) | Quantity # |
Total actual number of delivered view conversions (net) Aggregated selected conversions apply. |
2,320 |
| Units (Gross Contracted) | Quantity # |
Online advertising inventory approved based on campaign insertion order Total number of approved units |
1,481,795 |
| Units (Gross Delivered) | Quantity # |
Online advertising inventory delivered on the campaign Total number of approved units |
2,029,339 |
| Units (Net Contracted) | Quantity # | Total number of ordered units based on vendor approved insertion order | 5,966,345 |
| Units (Net Delivered) | Quantity # |
Online advertising inventory delivered on the campaign Total number of approved units |
2,000,339 |
| Video Completion Rate (Gross) | Percentage % | Number of video completions divided by the video starts | 92.30% |
| Video Completion Rate (Net) | Percentage % | Number of video completions divided by the video starts | 89.30% |
| Video Completions (Gross Delivered) | Quantity # |
Number of delivered videos played to the endpoint. (gross) Restarting and skipping does not count. |
329,046 |
| Video Completions (Net Delivered) | Quantity # |
Number of delivered videos played to the endpoint. (net) Restarting and skipping does not count. |
319,046 |
| Video Starts (Gross Delivered) | Quantity # | Number of started videos (delivered) (gross) | 496,467 |
| Video Starts (Net Delivered) | Quantity # | Number of started videos (delivered) (net) | 486,105 |
| Viewable Impressions (Contracted) | Quantity # |
Number of contracted impressions viewed by the user An impression is viewable if more than 50% of the creative is visible on the screen (above the fold) for more than 1 second for display ads or 2 seconds for video ads. |
75,568 |
| Viewable Impressions (Gross Delivered) | Quantity # |
Number of delivered impressions viewed by the user An impression is viewable if more than 50% of the creative is visible on the screen (above the fold) for more than 1 second for display ads or 2 seconds for video ads. |
895,808 |
| Viewable Impressions (Net Delivered) | Quantity # |
Number of delivered impressions viewed by the user An impression is viewable if more than 50% of the creative is visible on the screen (above the fold) for more than 1 second for display ads or 2 seconds for video ads. |
795,102 |
| Views (Contracted) | Quantity # | Number of contracted views selected by the user | 985,500 |
| Views (Gross Delivered) | Quantity # | Number of delivered video views by the user | 7,358 |
| Views (Net Delivered) | Quantity # | Number of delivered video views by the user | 1,258 |
| eCPA (Gross) | Dollar $ |
Effective cost per actions based on actual delivery (gross values) |
$1.89 |
| eCPA (Net) | Dollar $ |
Effective cost per actions (conversion) based on spent budget (net values) |
$22.97 |
| eCPC (Gross) | Dollar $ |
Effective cost per clicks based on the actual delivery (gross values) |
$5.92 |
| eCPC (Net) | Dollar $ |
Effective cost per clicks based on the actual delivery (net values) |
$5.37 |
| eCPCV (Gross) | Dollar $ |
Effective cost per completed view based on spent budget (gross values) |
$14,008.88 |
| eCPCV (Net) | Dollar $ |
Effective cost per completed view based on spent budget (net values) |
$11,228.10 |
| eCPM (Gross) | Dollar $ |
Effective cost per 1000 impressions based on the actual delivery (gross values) |
$1.92 |
| eCPM (Net) | Dollar $ |
Effective cost per 1000 impressions based on the actual delivery (net values) |
$1.92 |
| eCPV (Gross) | Dollar $ |
Effective cost per view based on spent budget (gross delivered values) |
$2,114.55 |
| eCPV (Net) | Dollar $ |
Effective cost per view based on spent budget (net delivered values) |
$1,694.81 |
| eCPVI (Gross) | Dollar $ |
Effective cost per viewable impressions based on the actual delivery (gross values) |
$12.41 |
| eCPVI (Net) | Dollar $ |
Effective cost per viewable impressions based on the actual delivery (net values) |
$12.41 |
Level
| Name | Format | Description | Example |
|---|---|---|---|
|
Account Team |
Name(s) (First and Last) |
Team members assigned to the campaign |
Dan Jones, Kate Smith |
| Account Team Member | Name | Team member assigned to the campaign | John Woods |
| Ad Size List | Size (h x w) or Type name |
Dimension(s) or type of the ad placement (creative) in a campaign (Ad size is unavailable for audio, text, or video.) |
1024x768, 480x320 |
| Brand Name | Name | Organization of goods, services, or range of products that represents the company | Trinity High School |
| Brand Sub Vertical | Name/ Description |
One level lower of brand vertical classification Double click the sub vertical to view the high level brand vertical |
Education, Health Education & Medial Training, Jobs, Medical Facilities & Services |
| Brand Sub Vertical List |
Name/ Description |
One level lower of markets and category types for a brand |
Finance->Banking |
| Brand Vertical | Name/ Description |
Organization's market or category type for a brand |
Finance |
| Brand Vertical List | Quantity # | Markets and category types for a brand | Arts & Entertainment |
| Campaign ID | Code | Unique identification number for an organization using letters and/or numbers for a campaign | TRINITYHIGH001CP |
| Campaign Name | Name | Title of the campaign | 2016 Open House |
| Campaign Primary Goal | Amount | KPI goal associated with the KPI at the campaign level | 5 |
| Campaign Primary KPI | Type (name) | KPI type selected at the campaign level | Cost per Click (CPC) |
| Campaign Status |
Status (name) |
Current stage of the campaign: Planning, Approved, Live, Completed, or Archived. | Completed |
| Client Name | Name | Name of the organization requesting the digital campaign | Kelly Scott Madison - Chicago, IL |
| Day of the Week | Name | Abbreviation of the day based on delivery of the period of the date | Thursday |
| Format | Type(s) (name) | Type(s) of ad configuration of media creative - Display, Video, Audio, Text, Interstitial | Display, Video |
| Initiative Name | Name | Name of the created initiative based on the strategy, brand, campaign, etc. | Cricket Wireless |
| Line Item KPI | Type (name) | Name of the KPI type at the line item | Cost per Click (CPC) |
| Line Item KPI Goal | Amount | KPI goal value associated to the KPI (dollar, percentage, quantity) | 50% |
| Line Item Name | Description | Summary (description) of the line item and add-on description entered during planning | ROS Pre-roll on CBS Bostn, geo-targeted to Boston and users age 21+ |
| Line Item Type | Name | Name of the inventory source or type: Direct, DSP, Search, Social, and Service (Add-ons) | Direct |
| Media Plan Approval Version (Gross) | Version Number # |
Current media plan version of associated approved campaigns. For example, the version number can be used to indicate the current version of a media plan versus a previously approved version. When a media plan is not approved, the field displays Not Available. |
3 |
| Media Plan Approval Version (Net) | Version Number # |
Current media plan version of associated approved campaigns. For example, the version number can be used to indicate the current version of the media plan versus a previously approved version. When a media plan is not approved, the field displays Not Available. |
3 |
| Media Plan Name | Name |
Title of the description of the media plan Default in Basis is "untitled". |
V1 Live, Work, and Play |
| Platform | Type (name) |
Digital ad type (Mobile, Tablet, Web Browser, Other) Insights recommends to select Platform when a campaign has a single type. Select Platform List for multiple Platform types. |
Web Browser |
| Platform List | Types (name) |
Multiple digital ad types Insights recommends to use Platform List when a campaign has a multiple types. |
Mobile, Tablet |
| Property Name | Name (site) |
Site name of the property |
BostonHerald.com |
| Property Type |
Type (name) |
Name of the sub-property type | Web Publisher |
| Property Vertical |
Type (name or description) |
Market or category type of a property Double click the property vertical to view the property |
Arts & Entertainment, Local News, Team Sports |
| Property Vertical List | Name | List of markets or category types of a property | Finance, Business & Industrial |
| Rate Type (Gross) | Type(s) (name) | Cost measurement of purchasing ad units of the campaign | CPM |
| Rate Type (Net) | Type(s) (name) | Cost measurement of purchasing ad units of the campaign | CPM |
| Vendor Name | Name | Organization selling and offering products, content, and services for payment. | Herald Media, Inc. |
| Vendor Type | Name | Organization selling ad inventory by type - Parent Company, Network, Rep Firm, Site-direct, and Third Party | Network |
Time
| Name | Format | Description | Example |
|---|---|---|---|
| Campaign Actual Start Date (Gross) |
Date (yyyy-mm-dd) |
Date that Basis receives delivery on a campaign's line items greater than zero for any delivery metric within the contracted range (live) When a campaign has not started, the field displays Not Available. |
2016-04-18 |
| Campaign Actual Start Date (Net) |
Date (yyyy-mm-dd) |
Date that Basis receives delivery on a campaign's line items greater than zero for any delivery metric within the contracted range (live) When a campaign has not started, the field displays Not Available. |
2016-04-15 |
| Campaign Actual Start Month (Gross) | Month & Year (mon yyyy) |
Month that Basis receives delivery (first date) on a campaign's line items greater than zero for any delivery metric within the contracted range (live) When a campaign has not started, the field displays Not Available. |
Apr 2016 |
| Campaign Actual Start Month (Net) | Month & Year (mon yyyy) |
Month that Basis receives delivery (first date) on a campaign's line items greater than zero for any delivery metric within the contracted range (live) When a campaign has not started, the field displays Not Available. |
Apr 2016 |
| Campaign Actual Start Quarter (Gross) |
Quarter & Year (Q# yyyy) |
Quarter that Basis receives delivery (first date) on a campaign's line items greater than zero for any delivery metric within the contracted range (live) When a campaign has not started, the field displays Not Available. |
Q4 2016 |
| Campaign Actual Start Quarter (Net) |
Quarter & Year (Q# yyyy) |
Quarter that Basis receives delivery (first date) on a campaign's line items greater than zero for any delivery metric within the contracted range (live) When a campaign has not started, the field displays Not Available. |
Q4 2016 |
| Campaign Actual Start Year (Gross) | Year (yyyy) |
Year that Basis receives delivery (first date) on a campaign's line items greater than zero for any delivery metric within the contracted range (live) When a campaign has not started, the field displays Not Available. |
2018 |
| Campaign Actual Start Year (Net) | Year (yyyy) |
Year that Basis receives delivery (first date) on a campaign's line items greater than zero for any delivery metric within the contracted range (live) When a campaign has not started, the field displays Not Available. |
2018 |
| Campaign Create Date |
Date (yyyy-mm-dd) |
Date the campaign was created in Basis. | 2016-04-05 |
| Campaign Create Month | Month & Year (mon yyyy) | Month the campaign was created in Basis. | Apr 2016 |
| Campaign Create Quarter |
Quarter & Year (Q# yyyy) |
Quarter the campaign was created in Basis. | Q4 2016 |
| Campaign Create Year | Year (yyyy) | Year the campaign was created in Basis. | 2016 |
| Campaign End Date |
Date (yyyy-mm-dd) |
Contracted end date of the campaign |
2016-06-29 |
| Campaign End Month | Month & Year (mon yyyy) | Contracted end month of the campaign | Apr 2016 |
| Campaign End Quarter |
Quarter & Year (Q# yyyy) |
Contracted end quarter of the campaign | Q4 2016 |
| Campaign End Year | Year (yyyy) | Contracted end year of the campaign | 2018 |
| Campaign Start Date |
Date (yyyy-mm-dd) |
Contracted start date of the campaign |
2016-04-12 |
| Campaign Start Month | Month & Year (mon yyyy) | Contracted start month of the campaign | Apr 2016 |
| Campaign Start Quarter |
Quarter & Year (Q# yyyy) |
Contracted start quarter of the campaign | Q4 2016 |
| Campaign Start Year | Year (yyyy) | Contracted start year of the campaign | 2018 |
| Date |
Date (yyyy-mm-dd) |
Revenue spread (delivery) day. (Associated to the first day of the month) | 2016-04-12 |
| Flight Actual Start Date (Gross) | Date (yyyy-mm-dd) | Date that Basis receives delivery on a campaign's line items greater than zero for any delivery metric within the contracted flight range (live) | 2016-04-12 |
| Flight Actual Start Date (Net) | Date (yyyy-mm-dd) | Date that Basis receives delivery on a campaign's line items greater than zero for any delivery metric within the contracted flight range (live) | 2016-04-12 |
| Flight Actual Start Month (Gross) | Month & Year (mon yyyy) | Month that Basis receives delivery on a campaign's line items greater than zero for any delivery metric within the contracted flight range (live) | Apr 2016 |
| Flight Actual Start Month (Net) | Month & Year (mon yyyy) | Month that Basis receives delivery on a campaign's line items greater than zero for any delivery metric within the contracted flight range (live) | Apr 2016 |
| Flight Actual Start Quarter (Gross) |
Quarter & Year (Q# yyyy) |
Quarter that Basis receives delivery on a campaign's line items greater than zero for any delivery metric within the contracted flight range (live) | Q4 2016 |
| Flight Actual Start Quarter (Net) |
Quarter & Year (Q# yyyy) |
Quarter that Basis receives delivery on a campaign's line items greater than zero for any delivery metric within the contracted flight range (live) | Q4 2016 |
| Flight Actual Start Year (Gross) | Year (yyyy) | Year that Basis receives delivery on a campaign's line items greater than zero for any delivery metric within the contracted flight range (live) | 2018 |
| Flight Actual Start Year (Net) | Year (yyyy) | Year that Basis receives delivery on a campaign's line items greater than zero for any delivery metric within the contracted flight range (live) | 2018 |
| Flight Data Through Date (Gross) | Date (yyyy-mm-dd) | Date of earliest delivery for flight | 2016-04-12 |
| Flight Data Through Date (Net) | Date (yyyy-mm-dd) | Date of earliest delivery for flight | 2016-04-12 |
| Flight End Date (Gross) | Date (yyyy-mm-dd) | Date the flight to end | 2016-04-12 |
| Flight End Date (Net) | Date (yyyy-mm-dd) | Date the flight to end | 2016-04-12 |
| Flight End Month (Gross) | Date (yyyy-mm-dd) | Month the flight to end | Apr 2016 |
| Flight End Month (Net) | Date (yyyy-mm-dd) |
Month the flight to end |
Apr 2016 |
| Flight End Quarter (Gross) |
Quarter & Year (Q# yyyy) |
Quarter the flight to end | Q4 2016 |
| Flight End Quarter (Net) |
Quarter & Year (Q# yyyy) |
Quarter the flight to end | Q4 2016 |
| Flight End Year (Gross) | Year (yyyy) | Year the flight to end | 2018 |
| Flight End Year (Net) | Year (yyyy) | Year the flight to end | 2018 |
| Flight Start Date (Gross) | Date (yyyy-mm-dd) | Date the flight to start | 2016-04-12 |
| Flight Start Date (Net) | Date (yyyy-mm-dd) | Date the flight to start | 2016-04-12 |
| Flight Start Month (Gross) | Month & Year (mon yyyy) | Month the flight to start | Apr 2016 |
| Flight Start Month (Net) | Month & Year (mon yyyy) | Month the flight to start | Apr 2016 |
| Flight Start Quarter (Gross) |
Quarter & Year (Q# yyyy) |
Quarter the flight to start | Q4 2016 |
| Flight Start Quarter (Net) |
Quarter & Year (Q# yyyy) |
Quarter the flight to start | Q4 2016 |
| Flight Start Year (Gross) | Year (yyyy) | Year the flight to start | 2018 |
| Flight Start Year (Net) | Year (yyyy) | Year the flight to start | 2018 |
| Media Plan Approved Date |
Date (yyyy-mm-dd) |
Day the media plan was approved by the client. | 2016-08-22 |
| Media Plan Approved Month | Month & Year (mon yyyy) | Month the media plan was approved by the client. | Aug 2016 |
| Media Plan Approved Quarter |
Quarter & Year (Q# yyyy) |
Quarter the media plan was approved by the client. | Q3 2016 |
| Media Plan Approved Year | Year (yyyy) | Year the media plan was approved by the client. | 2016 |
| Month | Month & Year (mon yyyy) | Month the campaign is live (or going live) | Nov 2016 |
| Quarter |
Quarter & Year (Q# yyyy) |
Quarter of selected metrics | Q1 2017 |
| Week | (w#-yyyy) | Number of the week and the year of the delivery | W02-2018 |
| Year |
Year (yyyy) |
Year for specified metric(s) | 2016 |