Digits
Return to List of Common Terms
|
1st Party Data Management |
Information or content (data) in a company and/or site 1st party data management is the manipulation of the content. |
|
1x1 Tracking Pixel |
1x1 pixel of a transparent image inserted code in a creative Usually a portable network graphic (png) or graphics interchange format (gif) image Image appends to web content to track impressions or clicks. |
|
3rd Party Ad Server Third Party Accounts |
Third Party Ad Server Ad server tracks the delivery of the website placements Basis supports associating directly to third party accounts. |