E

Edit link/icon allowing modifications to fields in Basis

Impressions with a supported creative format and tag type sent from the ad server

Eligible impressions (delivered) - Number of actual delivered impressions with a supported creative format and tag type sent from the ad server

Approved End Date = Latest line item end date on the last approved media plan in Basis

Contracted End Date = Latest line item end date on the last accepted IO for a vendor in Direct

Last day of the campaign (planning or live status)

Measuring the meaningful interactions between the consumer and the brand

Individual, organization, or company

Enterprise Resource Planning software, such as Advantage

Strata unique identification code for a campaign (10 character max)

After approval and export, the estimate ID is permanent.

Approximate number of impressions or clicks

Quantity is based on budget and estimated rate for the dynamic line items

Also known as est units

Approximate media amount based on the budget of a dynamic line item

Also know as est rate

Quantity or frequency of expandable banners

Number of panel expansions (expandable banners) including user and auto-initiated

Data flow over a network on a website

Delivery unit transmitted to the ad server

Basis supports ad serving and provides exporting the campaign details to ad servers by line item and placement data.

Status the line item traffic started in Basis