Ad Serving Overview

Ad servers manage your creative files and track the delivery and performance of your ads.

Integrated Ad Servers: GCM and Sizmek

Basis can automatically integrate with Google Campaign Manager (GCM) and Sizmek. This integration sends placements from Basis to your GCM or Sizmek account and receives delivery data from GCM or Sizmek.

For example, if you export to GCM, Basis creates the placements in GCM, and as the campaign runs, Basis automatically receives delivery data from GCM.

When you export the line item to a selected ad server, the ad server receives the campaign and line item information as placements. The names you choose for your campaigns, line items, and ad tags are used to create the campaign, package, and placement names in GCM.

Basis GCM 
Basis Campaign ID + Basis Campaign Name GCM Campaign Name
(example: ABC123: 2020 Awareness)
Basis Line Item Name GCM Package
Basis Ad Tags GCM Placements

When the campaign is active, you can see the delivery data received from the ad server in the Analytics tab.

See Ad Serving with Google Campaign Manager Quick Reference Guide to get started with GCM.

Other Providers

You can also use other ad servers with Basis by creating placements manually in the other systems and importing delivery data to Basis using .csv files.

See Ad Serving with Non-Integrated Ad Servers to get started.

Note: Basis also integrates with popular search and social media providers (Facebook, Google Ads, and LinkedIn). See Search and Social Media: Quick Reference .