F

Specific rate amount

Adobe's vector-based rich media file format displaying interactive animations on a Web page

Pricing structure charging a single fixed cost, regardless of delivery

(Rate does not change with usage or time)

Types:  Imps, Views, and Cmpl Views

Multiple line items running a specific lengths of time on a campaign

Basis Direct indicates a flight (FLT) on a campaign.

FLT indicated the multiple flights in Basis.

Selection of data points in viewing information within the Planning or Analytics grid in Basis