R

Cost measurement by quantity of frequency

Est. Rate = Estimated cost measurement by quantity of frequency

List of advertising prices and products and packages offered by a company

Online ad space type rate (clicks, impressions, views, or actions) per the ordered units of the campaign (cost measurement)

The “units” depend on the Ordered Units Rate Type selection. This value applies to the line item in the entire contract, while some values in a row in the Daily Delivery report applies only to a single day.

Dynamic rate types are estimates for rates and contracted units.

For Add-ons: Flat

KPI examples include CPM, CPC, CPA, CPVI, Flat imps, AV Imps, etc.

Cost measurement by quantity of frequency, that is, eCPM.

Effective Rate:  Comparing the same cost model between ads, placements, sites, or campaigns, relative to performance between them, comparing different cost models influence decisions for future campaigns.

Rates are not rounded and specified up to 8 decimal points. Basis will only display the first 4 decimal points.

Campaign objective by increasing the number of new consumers

Measured by the total number of unique visitors on a website over a time period

Status of an insertion order refused by the vendor

Number of requests (RFPs, IOs, and revisions) to a vendor on the Basis Dashboard

Available impressions from a seller

Remnant inventory refers to the leftover placements currently unable to sell.

This inventory is usually uncommon content or  "below the fold" on the page. The remnant inventory may be sold blindly and in bundles for discounted price on ad exchanges.

Vendor Type in Basis - Organization selling ad inventory in behalf of a parent company

The rep firm does not pre-purchase or own inventory.

Modification or re-focus of primary audience

Total income received by sales activities, that is, View or Click-through Revenue

Also known as earnings

Calculated per Floodlight activities

View-Through Conversion Revenue - Click-through conversion revenue: revenue associated with click-through conversions

Also known as VTC Revenue

Click-Through Conversion Revenue - View-through conversion revenue: revenue associated with view-through conversions

Also known as CTC Revenue

Total Revenue - Revenue associated with all conversions

Total RPM - Combined revenue per million

Contract or insertion order (IO) changes impacting the original line items on an approved plan.

Revised IOs withdraw an existing insertion order.

Request For Proposal

Communication between the buyer and seller about the campaign goals, target, and budget

Invitation to the seller/vendor from a buyer requesting a campaign proposal

Also known as Media Brief, RFA (Request for Approval)

Type of website advertising using technology, that is, HTML and Adobe Flash.

Premium 100% share-of-voice rotation typically for one day or one week

Purchase of all available ad space for a duration

Return on Ad Spend

Ratio of revenue generated to the amount spent on advertising

Return On Investment

Profit by percentage of advertising costs

Run of Network

Ad scheduled running across network sites

Run of Sites

Ad scheduled running across site (all sections)

Scheduling ads with banners rotating on a page at refreshing or reloading

Export data rounds to the next penny for total amount

Rates are not rounded and specified up to 8 decimal points in Basis.

Basis stores rate and cost data to 8 decimal points. The user has the ability to enter the 8 decimal points. Based on the Platform views and reports, the user may see 2-4 decimal points. Tooltips are available to display the full 8 points.

The calculations for billing reflect the dollar amounts up to the penny, or 2 decimal points. For example, if the value is 10,000.01, the displayed and billed amount is $10,000. The calculations for percentages reflect the amount up to 4 decimal points.