T

Tablet

Platform type for an ad placement

Tactic

(TCT)

Bundle of configuration parameters for the details (goals and strategy), process, purchase, and delivery of an ad in Basis integrated DSP

Tag

Coded pixel tracking the user's website visits

Retrieval of the code and displays the ad unit from a remote location

Tag Type

Basis integrated tag types: ad tag, tracking pixel, VAST ad tag, VAST tracking

Tag Code

HTML code that shows the ad, generally using a third-party ad server. You might receive the code from an agency or generate it yourself using a tool provided by the ad server.

Target

Primary audience in an advertising campaign aimed at a specific appeal

Target Audience or

Targeting

Focus on a specific audience of a demographic

Target Spend

Amount client spent based on the number of units delivered in a campaign's data range

Tax ID

Unique identification number for Internal Revenue Service (IRS) purposes

Terms & Conditions (T&C or Ts&Cs)

Details of the contract accompanying an Insertion Order between the buyer and seller

Refer to IAB for voluntary guidelines for standard terms & conditions for Internet advertising for media buys.

Text

Creative format type for an ad placement

Third Party Accounts

Refer to 3rd Party Ad Server.

Total

Comprehensive amount charged for media placement and additional fees, such as ad serving, margin, and so on.

Note:

Campaign (planning) totals are an estimate.
Analytics totals are actual quantities.
Package totals describe the performance.

Total Conversions

Total Conv

Conversions after an impression delivered to the user's browser independent whether or not the user clicks the ad (usually for a specific duration)

Total Spend

Comprehensive amount of purchases on the campaign based on billable delivery

Also known as Total Net Spend, total (net) spend, Media Spend): Total Gross Spend, total (gross spend), Gross Spend

Tracking Pixel

Embedded code (pixel) following (tracking) impressions

Basis provides the delivery information of a line item.

Traffickers

Representatives monitoring line item traffic

TAG

Trustworthy Accountability Group

http://tagtoday.net/

Type

Property classification in Basis - Website, Network, DSP, or Ad Exchange

Vendor classification in Basis - Site-direct, Parent Company, Network, or Rep Firm

Also known as Media Type

Tablet	Platform type for an ad placement
Tactic (TCT)	Bundle of configuration parameters for the details (goals and strategy), process, purchase, and delivery of an ad in Basis integrated DSP
Tag	Coded pixel tracking the user's website visits Retrieval of the code and displays the ad unit from a remote location
Tag Type	Basis integrated tag types: ad tag, tracking pixel, VAST ad tag, VAST tracking
Tag Code	HTML code that shows the ad, generally using a third-party ad server. You might receive the code from an agency or generate it yourself using a tool provided by the ad server.
Target	Primary audience in an advertising campaign aimed at a specific appeal
Target Audience or Targeting	Focus on a specific audience of a demographic
Target Spend	Amount client spent based on the number of units delivered in a campaign's data range
Tax ID	Unique identification number for Internal Revenue Service (IRS) purposes
Terms & Conditions (T&C or Ts&Cs)	Details of the contract accompanying an Insertion Order between the buyer and seller Refer to IAB for voluntary guidelines for standard terms & conditions for Internet advertising for media buys.
Text	Creative format type for an ad placement
Third Party Accounts	Refer to 3rd Party Ad Server.
Total	Comprehensive amount charged for media placement and additional fees, such as ad serving, margin, and so on. Note: Campaign (planning) totals are an estimate. Analytics totals are actual quantities. Package totals describe the performance.
Total Conversions Total Conv	Conversions after an impression delivered to the user's browser independent whether or not the user clicks the ad (usually for a specific duration)
Total Spend	Comprehensive amount of purchases on the campaign based on billable delivery Also known as Total Net Spend, total (net) spend, Media Spend): Total Gross Spend, total (gross spend), Gross Spend
Tracking Pixel	Embedded code (pixel) following (tracking) impressions Basis provides the delivery information of a line item.
Traffickers	Representatives monitoring line item traffic
TAG	Trustworthy Accountability Group http://tagtoday.net/
Type	Property classification in Basis - Website, Network, DSP, or Ad Exchange Vendor classification in Basis - Site-direct, Parent Company, Network, or Rep Firm Also known as Media Type