U

Ultra-High Definition

Unique individual accessing a site regardless the number of times during a specified time

Also known as Unique User

Online advertising space as ordered, estimated, or contracted quantities

Units are billable, contracted, or delivered based on the status of the campaign insertion order in Basis.

Referenced as Available, Ordered, etc. in terms of inventory in Basis

Also known as Ad Units, clicks, impressions, views, actions, ordered units, inventory

Total Units = Number of units (clicks, impressions, views, or actions) delivered

Est. Total Units = Estimated number of total units delivered.

Global or industry standard or reference

Total population of audience being measured

Inventory (units) available for purchase

Inventory (units) not purchased (amount) in a campaign (to date) based on the billable delivery

Contact person

Contact Type of Role in Basis – user (buyer or vendor)

Contact information in Basis is under User Settings. Status includes active, inactive (deactivated), pending (invite sent only), or canceled.

Also known as account member, account user, account team member, collaborator (vendor)