Creating Media Plans

Related topics: Planning Requirements, Media Planning Features

The Media Plan page is the where you plan to meet your campaign objectives and serves as a single source of information about the campaign. This page also includes a section for miscellaneous add-on fees under the media line items.

You must create a campaign before you can create a media plan.

To create a media plan:

  1. Go to Main Menu > Campaigns.

  2. Select a campaign.

  3. Click Create media plan.

  4. Enter a Plan Name and Budget.

  5. If you want to share any additional information about your media plan with your organization, enter them as Notes.

  6. Click Save.

The top section of the Media Plan page shows the campaign name, client, brand, start and end dates, and the campaign status (planning, approved, live, completed, or archived). After the media plan is approved, you can view campaign metrics in the Analytics tab of the Campaign Overview page.