In the Analytics tab, you view metrics and performance data for live and approved campaigns, as well as optimize DSP line items. You also track delivery, make adjustments to your groups and tactics based on live data, export this information as a CSV file, and access the campaign's reports.
To go to the Analytics tab:
Go to Main Menu > Campaigns.
Select a campaign.
Select a media plan.
Select the Analytics tab.
Split Screen Overview
Campaign analytics are shown in a split-screen view. Each half of the screen shows campaign performance data such as impressions, spend, pacing, win rate, and revenue. Totals are calculated and shown along the bottom of each half. See Analytics Metrics for a breakdown of available metrics.
You adjust the size of each half of the screen by dragging the toggle in between the screens.
To collapse the bottom screen:
Click the downward facing Arrow [V]on the left.
By default, the top screen shows the campaign's channels, such as Direct, Search, Social, and DSP, and the bottom screen shows the line items for the selected channel. If a campaign only contains one channel, then the Analytics tab will automatically show the line items on the top screen by default.
To navigate the Analytics tab:
Select a channel to view its line items on the bottom screen.
Select Line Items > Properties to view its properties on the bottom screen. This provides a high-level overview of delivery and spend by property.
Click a property's name to view analytics for lines items with that property.
Click a channel's name to go down one level in the hierarchy and view its line items in the top screen and the line item's delivery sources in the bottom screen.
If your campaign includes add-ons, Add-Ons appears beneath the channels. Select this row to see a breakdown of the add-ons in the bottom screen.
For DSP line items, you choose to view delivery sources, DSP groups, or DSP tactics in the bottom screen using the menu in the upper-left.
To view DSP line item information:
Select a DSP group or click Options to view all its tactics in a full-screen view. When you go down to the group or tactic level, general line item information and data appears above the screens.
Click Hide line item to remove this info and create more space for your groups and tactics.
Use the breadcrumbs at the top of the screen to go back up to previous levels.
To change the setting for Analytics:
Click Settings (gear icon) in the upper-right corner to customize columns, create and apply saved views, and switch to a compact layout.
To further customize your tables, you apply filters to each screen. See the following articles for more information:
Editing DSP Groups and Tactics
To edit DSP Groups and Tactics:
Go to the Analytics tab. See Editing Groups and Tactics in Analytics for more information.
Performance Data and Metrics
Adding Line Item Comments
To add line item comments:
Click Comment next to a line item to view its comments, post your own, or resolve old ones. See Line Item Comments for more information.
Sending Vendor Performance Alerts
You can send vendor performance alerts for non-DSP line items.