In the Analytics tab, you can view metrics and performance data for live and approved campaigns, as well as optimize DSP line items. You can also track delivery, make adjustments to your groups and tactics based on live data, export this information as a CSV file, and access the campaign's reports.

To get started, open a media plan and click Analytics.

Split Screen Overview

Campaign analytics are displayed in a split-screen view. Each half of the screen displays campaign performance data such as impressions, spend, pacing, win rate, and revenue. Totals are calculated and displayed along the bottom of each half. See Analytics Metrics for a breakdown of available metrics.

You can adjust the size of each half of the screen by clicking and dragging the toggle in between the screens. To collapse the bottom screen, click the downward facing arrow on the left.

By default, the top screen shows the campaign's channels (e.g. Direct, Search, Social, DSP), and the bottom screen shows the line items for the selected channel. If a campaign only contains one channel, then the Analytics tab will automatically show the line items on the top screen by default.


Select a channel to view its line items on the bottom screen. To view its properties on the bottom screen, click Line Items > Properties. This provides a high level overview of delivery and spend by property. Click a property's name to view analytics for lines items with that property.

Click a channel's name to go down one level in the hierarchy and view its line items in the top screen and the line item's delivery sources in the bottom screen. If your campaign includes add-ons, you'll see Add-Ons listed beneath the channels. Select this row to see a breakdown of the add-ons in the bottom screen.

For DSP line items, you can choose to view delivery sources, DSP groups, or DSP tactics in the bottom screen using the menu in the top left.

Select a DSP group or use the Options menu to view all of its tactics in a full-screen view. When you go down to the group or tactic level, general line item information and data appears above the screens. Click Hide line item to remove this info and create more space for your groups and tactics.

Use the breadcrumbs at the top of the screen to go back up to previous levels.

Analytics Settings

Click the gear button in the top-right corner of a screen to open the Settings panel. These settings allow you customize columns, create and apply saved views, and switch to a compact layout. To further customize the Analytics tables, you can also apply filters to each screen. Review the articles below for more information:

Editing DSP Groups and Tactics

You can directly edit DSP groups and tactics in the Analytics screen. See Editing Groups and Tactics in Analytics for more details.

Performance Data and Metrics

For information about the metrics provided in Analytics, see Analytics Metrics. For additional metrics and calculations, see Key Terms and Concepts and Calculations.

Adding Line Item Comments

You can add comments to your line items in Analytics. Click the comment icon next to a line item to view its comments, post your own, or resolve old ones. See Line Item Comments for more information.

Sending Vendor Performance Alerts

You can send vendor performance alerts for non-DSP line items. You must have Analytics Reporting permissions to send performance reports to vendors. See Vendor Performance Alerts for more information.