Creative Performance Report

Creative Performance reports contain data about your ads to help you optimize campaign performance. Each row in the report represents a placement and creative data for the selected date range by delivery source.

Based on the report results, you can optimize the campaign performance and assess the use of the creative by line item.

The fields labeled with repeating values include contracted amounts. Each line represents the identical value. Do not total the repeating values of those line items.

Creative Performance Fields

The Creative Performance Reports provide uncapped total spend values. Also, the report does not reflect campaign adjustments.

Manage Delivery - Metrics (selected metrics) are not available in the report.

Name	Format	Report Visibility and Description	Section Type
Delivery Source	Name	Type and name of the inventory	Aggregated
Vendor	Name	Name of the contracted vendor
Line Item	Text	Description of the line item with information such as target, market, and category For Add-ons: Description of the add-on service
Line Item ID	Text	Unique identification code created by Basis. The line item ID is only visible in Creative Performance report.
Start Date	Date	First day of the campaign based on the accepted insertion order (contracted) m/d/yyyy For Add-ons: First day of the applied add-on and billed the next day
End Date	Date	Last day of the campaign based on the accepted insertion order (contracted) m/d/yyyy For Add-ons: Last day of the applied add-on
Rate Type	Type	Online ad space type rate (clicks, impressions, views, or actions) per the ordered units of the campaign (cost measurement) The “units” depend on the Ordered Units Rate Type selection. This value applies to the line item in the entire contract, while some values in a row in the Daily Delivery report applies only to a single day. Dynamic rate types are estimates for rates and contracted units. For Add-ons: Flat
Media + Data Rate (Contracted)	Dollar ($)	Amount ordered for the campaign including ad server, margin or markup, and add-ons costs Media: Amount charged for the campaign excluding ad server, margin or margin, and add-ons costs
Ad Serving Rate Contracted	Dollar ($)	Amount of ad serving costs approved by the client in the campaign
Line Item Media + Data Spend (Contracted) (repeating value)	Dollar ($)	Contracted amount ordered for the line item including margin or markup and media cost Data Spend [DSP only]: Amount spent on audience data Line Item Media (contracted) + Data Spend = margin + media cost (planning) + Data Spend (Net analytics) Line Item Media (contracted) + Data Spend = markup + media cost (planning) + Data Spend (Net analytics)	Do not total the repeating values of these line items.
Line Item Ad Serving Spend (Contracted) (repeating value)	Dollar ($)	Cost of ad serving in planning Line Item Ad Serving Spend (Contracted) = ad serving cost ÷(1-margin) Line Item Ad Serving Spend (Contracted) = ad serving cost ÷(1-markup)	Do not total the repeating values of these line items.
Placement	Text	Name of the placement Online advertisement space	Aggregated
Placement ID	Text	Unique placement identification code generated from the inventory source
Ad	Text	Creative file (Or creative name)
Ad ID	Text	Unique ad identification code generated from the inventory source
Creative	Text	Graphical ad placement, such as image or video file
Creative ID	Text	Unique creative identification code generated from the inventory source
Creative Field	Text	Label or description of the ad classification generated by the ad server
Size	Text	Dimensions of the ad placement (creative or pixel) or type in a campaign Size of and ad by pixel displayed on a website (Width X Height (WxH))
Delivery Date	Date	Date for each line item’s delivery captured in the viewed row (Report shows one row for one delivery date.)
Media + Data Spend	Dollar ($)	Media Spend: Gross amount spent on the delivered units for the campaign including ad server, margin or markup, and add-ons costs Data Spend [DSP only]: Amount spent on audience data	Spend
Ad Serving Spend	Dollar ($)	Amount of ad serving	Spend
Impressions	Quantity	Number of impressions successfully delivered to the page with viewability information with a confirmed ad tag	Delivery
Clicks	Quantity	Number of reported placements completed on a live item
Measurable Impressions	Quantity	Impressions delivered, displayed, and viewed on the page, impacts the in view rate)
Viewable Impressions	Quantity	Impressions visible to end users (contracted or delivered)
Videos Started	Quantity	Number of video starts and delivered	Video
Video Views	Quantity	Number of ad videos viewed (watched or ran)
Videos Completed	Quantity	Number of videos displayed to endpoint
Conversions (all)	Quantity	Number of conversions on the delivery date after an impression was delivered to the user’s browser including the lookback window. In-Flight: Conversions occurred within the flight dates.	Conversions (all)
Click-Through Conversions (all)	Quantity (#)	Number of click-through conversions on the delivery date after the user clicked an ad including the lookback window. In-Flight: Click-through conversions occurred within the flight dates. When a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click.
View-Through Conversions (all)	Quantity	Number of conversions on the delivery date, after a viewable impression was delivered to the user's browser including the lookback window In-Flight: View-through conversions occurred within the flight dates. If a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click.
Conversions Revenue (all)	Dollar	Revenue associated with all conversions
Click-Through Revenue(all)	Dollar	Click-through conversion revenue: revenue associated with click-through conversions
View-Through Revenue(all)	Dollar	View-through conversion revenue: revenue associated with view-through conversions
<custom conversion name> Conversions	Quantity	Total custom conversions Number of conversions on the delivery date after an impression was delivered to the user’s browser including the lookback window. In-Flight: Conversions occurred within the flight dates. Custom conversions only appear when applicable.	Conversions (individual)
<custom conversion name> Click-Through Conversions	Quantity	Total custom click-through conversions Number of click-through conversions on the delivery date after the user clicked an ad including the lookback window. In-Flight: Click-through conversions occurred within the flight dates. When a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click. Custom conversions only appear when applicable.
<custom conversion name> View-Through Conversions	Quantity	Total custom view-through conversions Number of total conversions after Viewable Impression were delivered Custom conversions only appear when applicable.
<custom conversion name> Conversion Revenue	Quantity	Revenue associated with all conversions
<custom conversion name> Click-Through Revenue	Quantity	Click-through conversion revenue: revenue associated with click-through conversions
<custom conversion name> View-Through Revenue	Quantity	View-through conversion revenue: revenue associated with view-through conversions

When the campaign has selected conversions, the campaign reports only display those conversions. The campaign reports (Daily Delivery, Performance, and Creative) along with the applicable Insights results show the aggregate of those selected conversions.