Selecting Delivery Source Metrics

If you use multiple sources to track impressions, each impression could be double counted on the Analytics tab and reporting. To improve the accuracy of billing and performance information, select which metrics you want to track for specific sources by line item. Basis automatically modifies performance reports and makes billing adjustments for previously billed delivery.

You can edit metrics for a single delivery source, or you can manage metrics in bulk.

To select delivery source metrics:

Go to Main Menu [] > Campaigns.
Select the campaign, then select the Delivery tab.
Select Options [] > Edit Metrics next to a delivery source.

Select the metrics that you want to count toward delivery.
Select Save.

Managing Metrics in Bulk

Use bulk editing to select the same metrics for multiple delivery sources at the same time.

To manage metrics in bulk:

On the Delivery tab, select the delivery sources. To bulk edit metrics for a specific delivery source (such as Facebook), apply a filter to only view that source.
1. Select Filter [] > Add new > Delivery Sources.
2. Select the delivery source, then select Apply.
Select Bulk Edit > Metrics.

Select the metrics that you want to track.
Select Save.

Metrics and Campaign Reports

Daily Delivery and Performance reports include the metrics that you selected. The headers for metrics that you didn't include are also in the reports, but they don't contain any data (the cells in that column are blank.)

Delivery Metrics
Section	Metric Name	Notes
Delivery	Impressions Clicks
Billing	Spend
Viewability	Viewable Impressions Measurable Impressions
Video	Video Starts Video Views Video Completes	Video Starts is 2-Second Video Views from TikTok.
Conversions	Conversions CPA Conversions Cross-Environment Conversions	The Cross-Environment Conversions metric is only available for Campaign Manager 360 sources, and if you have an account with View cross-device conversions permissions.
Interactions	Interactions