Daily Delivery Report
A Daily Delivery report is a campaign report that contains data for a single placement on a specific day. A row in the report represents a single placement for each day it is live for the selected date range. This report includes all custom conversions configured for a property in the ad server and metrics for total conversions, click through conversions, and view through conversions.
The downloaded report displays the selected metrics for the delivery source. Selected metrics appear in the report, and unselected metrics appear as blank fields.
When the campaign has selected conversions, the campaign reports only display those conversions. The campaign reports (Daily Delivery, Performance, and Creative) along with the applicable Insights results show the aggregate of those selected conversions.
| Name | Format | Description | Example |
|---|---|---|---|
|
Property |
URL |
Location, site, or name of the ad space Add-ons: Service Provider/Type |
jones.com Add-ons: Nielsen/Brand Study |
|
Line Item |
Text |
Description of the line item with information such as target, market, and category For Add-ons: Description of the add-on service |
Tech, Science, US & World; Geo-target to Chicago, San Fran, and Toronto Add-ons: Brand Study with monthly fee |
|
Description |
Text |
Name of the delivery source (Daily Delivery report only) |
|
|
Platform |
Type |
Property digital ad type |
Mobile, Tablet, Web Browser, Other |
|
Formats |
Type |
Ad configuration type of creative |
Display, Video, Audio, Text, or Interstitial |
|
Size |
Pixels |
Dimensions of the ad placement, if applicable Width x Height (WxH) pixels |
160x600, 300x600, or 230x33 |
|
Start Date |
Date |
First day of the campaign based on the accepted insertion order (contracted) m/d/yyyy For Add-ons: First day of the applied add-on and billed the next day |
06/01/2015 |
|
End Date |
Date |
Last day of the campaign based on the accepted insertion order (contracted) m/d/yyyy For Add-ons: Last day of the applied add-on |
09/31/2015 |
| Name | Format | Description |
|---|---|---|
| Contracted Units | Quantity (#) | Number of units scheduled for purchasing based on the insertion order |
|
Rate Type |
Type |
Online ad space type rate (clicks, impressions, views, or actions) per the ordered units of the campaign (cost measurement) The “units” depend on the Ordered Units Rate Type selection. This value applies to the line item in the entire contract, while some values in a row in the Daily Delivery report applies only to a single day. Dynamic rate types are estimates for rates and contracted units. For Add-ons: Flat |
|
Media Rate (Net) |
Dollar ($) |
Amount charged for media excluding ad serving When the rate type is flat (Flat imps, Flat views, and more), The field is blank. (Rate is not applicable.) |
|
Media Contracted (Net) |
Dollar ($) |
Media: Amount charged for the campaign Add-ons: add-on contrd (gross add-on cost) |
|
Delivery Date |
Date |
Date for each line item’s delivery captured in the viewed row (Report shows one row for one delivery date.) Date is on or after the Contracted Start Date and on or before the Contracted End Date. Delivery information is available the day after it occurs. When you download a daily delivery report on 6/30/15, the report can contain delivery dates up through 6/29/15, but not 6/30/15. |
| Day of Week | Day | Name of the day of the week for the delivery |
|
Impressions |
Quantity |
Online ad displayed and viewed by a visitor or on a Web page (billable, contracted, delivered, measurable) Number of impressions (ad placements) delivered to any position on a page for any length of time In-Flight: Impressions occur within the flight dates. |
|
Clicks |
Quantity |
Number of clicks on a website in a campaign Clicks are only counted once per impression. In-Flight: Clicks occur within the flight dates. |
|
Viewable Impressions |
Quantity |
Number of impressions showing at least 50% of their pixels on an in-focus browser tab for at least 1 second (for display ads) or 2 seconds (for video). Number of contracted impressions viewed by the user In-Flight:Viewable impressions occur within the flight dates. |
|
Eligible Impressions |
Quantity |
Number of actual delivered impressions with a supported creative format and tag type sent from the ad server In-Flight:Eligible impressions occur within the flight dates. |
|
Measurable Impressions |
Quantity |
Number of impressions successfully delivered to the page with viewability information with a confirmed ad tag In-Flight: Impressions occur within the flight dates. |
| Videos Started | Quantity |
Number of video starts and delivered |
| Video Views | Quantity |
Number of ad videos viewed (watched or ran) |
|
Videos Completed |
Quantity |
Number of videos displayed to endpoint In-Flight: Video completions occur within the flight dates. The Format requires the Video selection on a line item. |
|
Total Conversions |
Quantity (#) |
Number of conversions on the delivery date after an impression was delivered to the user’s browser including the lookback window. In-Flight: Conversions occurred within the flight dates. |
|
Click-Through Conversions |
Quantity (#) |
Number of click-through conversions on the delivery date after the user clicked an ad including the lookback window. In-Flight: Click-through conversions occurred within the flight dates. When a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click. |
|
View-Through Conversions |
Quantity |
Number of conversions on the delivery date, after a viewable impression was delivered to the user's browser including the lookback window In-Flight: View-through conversions occurred within the flight dates. If a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click. |
| CPA Total Conversions | Quantity (#) |
Cost per Action Click Conversions - Total delivered click action conversions |
| CPA Click-through Conversions | Quantity (#) | Effective cost per click through conversions based on actual delivery |
| CPA View-through Conversions | Quantity (#) | Effective cost per click through conversions based on actual delivery |
|
Interactions |
Quantity |
Number of expansions or engagements In-Flight: Total interactions occurred within the flight dates. One impression can have multiple interactions. |
| Total Rate (Gross) |
Dollar ($) |
Amount charged for media including ad serving When the rate type is flat (Flat imps, Flat views, and more), the field is blank. (Rate is not applicable.) |
| Total Contracted (Gross) |
Dollar ($) |
Amount charged for the campaign including ad server and margin costs |
| Media Spend (Net) | Dollar ($) | Total net amount charged for the billed units to date (uncapped) |
| Total Spend (Gross) | Dollar ($) | Total net amount charged for the billed units to date (uncapped) |
| <custom conversion name> Total Conversions | Quantity |
Total custom conversions Number of conversions on the delivery date after an impression was delivered to the user’s browser including the lookback window. In-Flight: Conversions occurred within the flight dates. Custom conversions only appear when applicable. |
| <custom conversion name> Click-Through Conversions | Quantity |
Total custom click-through conversions Number of click-through conversions on the delivery date after the user clicked an ad including the lookback window. In-Flight: Click-through conversions occurred within the flight dates. When a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click. Custom conversions only appear when applicable. |
|
<custom conversion name> View-Through Conversions |
Quantity |
Total custom view-through conversions Number of total conversions after Viewable Impression were delivered Custom conversions only appear when applicable. |
| AV 25% | Quantity # |
Number of audio or video impressions that reached the first quartile marker. Only available for DSP line items. |
| AV 50% | Quantity # |
Number of audio or video impressions that reached the second quartile marker. Only available for DSP line items. |
| AV 75% | Quantity # |
Number of audio or video impressions that reached the third quartile marker. Only available for DSP line items. |