Optimizing by Creative

As your tactic runs, you can monitor each creative's performance and unlink creatives that aren't performing as well as others.

To optimize by creative:

  1. Go to Main Menu [] > Campaigns.

  2. Select a campaign.

  3. Select the Analytics tab.

  4. Find the tactic you want to optimize and select Options [] > Optimize performance to open the Optimization modal.

  5. Click Creative to optimize by ad or ad size. You see the current status (on or off) for each creative, the creative size and ID, and different metrics to understand how the creative is performing.

    Tactic optimizer with the Creative tab highlighted

    To see all creatives that have been linked to the tactics, enable Show previously linked.

  6. On the left side of the modal, you can unlink a creative from the tactic or click a creative's name to open the Creative modal, where you can edit a creative, take it offline, or link it to or unlink it from multiple tactics.

To unlink a creative from a tactic:

  • Select Options > Unlink next to a creative's name.

    Creative options menu with the Unlink option highlighted

To re-link the creative to a tactic, open the Creative modal (enable Show previously linked and click a creative's name) and select the Linked tactics tab.

To take a creative offline:

  1. Click a creative's name.

  2. On the Creative modal, set the creative's Status to Offline.

  3. Click Update. Taking a creative offline stops delivery to all tactics linked to the creative.

Customizing Columns

Select the metrics that you want to view, as well as the order of the columns.

To customize columns:

  1. Click Settings [] in the upper-right corner.

  2. Click Customize columns.

    Customize Columns page with Budget Selections

  3. Select the metrics you want to view. Metrics are broken down by category on the menu on the left, and selected metrics appear on the Column Order panel on the right.

    • Alternatively, use the search box to find metrics. Select metrics from the search results, then click Apply.

      Customize Columns page search results

  4. On the Column Order panel, drag the metrics to change their order on the Analytics grid.

    Customize Columns page with all options selected

  5. Select Save as to create a new preset view and apply it, or select Apply to see your changes in optimization view.

  6. To restore the default order, click Settings [], then select Default under Basis Views.

For creative optimization, you can select which of the creative's properties you want to see:

  • Status: On, off, or archived

  • Size: The creative's dimensions

  • Ad Type: Image, audio, or video, for example

  • SSL Status: Secure or not secure

  • ID: A unique identifier for the creative

These creative properties only appear in creative optimization view, not in domain or exchange optimization view.