Optimizing by Daily or Hourly Performance

As your tactic runs, you can monitor its daily or hourly performance and adjust your tactic depending on the results you see.

For example, if you find a tactic that consistently exceeds your KPIs in the morning but falls behind at night, you could use dayparting to run the tactic in the mornings only.

To optimize by daily or hourly performance:

1. Go to Main Menu [] > Campaigns.

2. Select a campaign.

3. Select the Analytics tab.

4. Find a tactic you want to optimize and select Options [] > Optimize performance to open the Optimization modal.

Daily optimization view shows you the tactic's performance so far, broken down by day. If you want to focus on a shorter period of time, adjust the Date Range:

Hourly optimization shows you the tactic's performance for a selected day, broken down by hour. You can select any day in the Date Filter to see that day's hourly breakdown.

The Hourly tab default start date is today. (The default duration for other tabs is the campaign start and end date.)

Customizing Columns

Select the metrics that you want to view, as well as the order of the columns.

To customize columns:

1. Click Settings [] in the upper-right corner.

2. Click Customize columns.

   

3. Select the metrics you want to view. Metrics are broken down by category on the menu on the left, and selected metrics appear on the Column Order panel on the right.

   • Alternatively, use the search box to find metrics. Select metrics from the search results, then click Apply.

     

4. On the Column Order panel, drag the metrics to change their order on the Analytics grid.

   

5. Select Save as to create a new preset view and apply it, or select Apply to see your changes in optimization view.

6. To restore the default order, click Settings [], then select Default under Basis Views.