Bulk Uploading Ads

General Formatting Details

Headers for HTML5 Ads

Headers for Native Ads

Headers for VAST Ad Tags

You can use an Excel file (XLSX) to quickly upload ads in bulk. Basis accepts ZIP files that include your creative files and an Excel file that includes details about each ad. The information in the spreadsheet automatically populates the ads' properties when you upload it. If you do not include an Excel, you have to enter each ad's details manually.

Blank template files are available for download on this page or through Basis in the Bulk HTML5, Bulk Native Ads, and Bulk VAST Ads windows.

General Formatting Details

  • The file that you upload must be a ZIP (*.zip) file. You cannot upload other file types.
  • The name of the Excel file is arbitrary.
  • The number of rows in the Excel must match the number of creative files in the ZIP (one row per ad).
  • File names must match the names of your ad files exactly, including extensions (e.g. banner_ad_200x600.jpg).
  • All required fields in the Excel file must be populated.
  • You can include standard Basis DSP macros in the destination URLs and impression tracking URLs, when applicable.

Headers for HTML5 Ads

Click here to download a blank template for HTML5 ads.

  • Name
  • HTML5 Ad Filename
  • Dimensions
  • Destination URL
  • Click Method
  • Impression Tracking URL 1
  • Impression Tracking URL 2
  • Impression Tracking URL 3
  • Impression Tracking URL Script 1
  • Impression Tracking URL Script 2
  • Impression Tracking URL Script 3

Additional Details About HTML5 Ads

  • You must use one of the following for the click method:

    • ENTIRE_AD: Entire Ad Clickable
    • QUERY_PARAM: Query String Parameter
    • QUERY_PARAM_REDIRECT: Query String Parameter (Redirect Only)
  • In our template file, you can select one of these options from a drop down list in the Click Method column.
  • For more information about click method, see Preparing HTML5 Ads.

Headers for Native Ads

Click here to download a blank template for native ads.

  • Ad Name
  • Image Filename
  • Logo/Icon Filename
  • Brand Name
  • Headline
  • Body
  • Destination Click URL
  • Impression Tracking URL

Note: If you have multiple impression tracking URLs or script trackers, include additional headers as required: Impression Tracking URL 2, Impression Tracking URL 3, Impression Tracking URL Script 1, Impression Tracking URL Script 2, Impression Tracking URL Script 3.

Headers for VAST Ad Tags

Click here to download a blank template for VAST ad tags. Instead of a ZIP, you can upload the XLSX file directly to Basis.

  • Name
  • VAST URL
  • Click Tracking URL
  • Start URL
  • First Quartile URL
  • Second Quartile URL
  • Third Quartile URL
  • Complete URL

Additional Formatting Details for VAST Ad Tags

  • The Name and VAST URL columns are mandatory. The tracking URL columns are optional.
  • If there the VAST URL or tracking URL columns contain invalid URLs, the upload will fail.