Frequency Report
Use frequency reports to see how many times a tactic's ads were shown to a unique device individually or on average.
The report returns both the frequency or average frequency and impression reach for each tactic:
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Frequency: number of times an ad from the tactic was seen
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Impression Reach: number of unique devices in which an ad was displayed
Frequency reports can be scoped to the brand, group, or tactic level. Brand- and tactic-level reports help you identify and understand the best-performing frequencies and average frequency or reach. Based on this information, you can adjust group and tactic frequency caps. See Group Frequency Cap and General Properties (Tactic Editor) for more information.
Brand-level frequency reports can also help you see how many unique devices were reached across campaigns and channels.
For accurate reach and frequency measurements, enable Target only impressions with a user ID on the Device tab in the Tactic Editor to make sure that the tactic can associate impressions to a device and user.
Conversions are only shown for the impressions that occurred during the report's date range. For example, if you pull a report for December 1 to December 10, you might see 10 conversions in the frequency report. Those conversions all came from impressions that delivered between December 1 and December 10. If you pull a Delivery/Performance report for the same time period, you might see 15 conversions, because 5 of the conversions that occurred between December 1 and December 10 are associated to impressions that were served in November but converted in December.
Report Options
Review the following sections to learn more about available options for this report type.
Dimensions
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Brand > Reach by Frequency
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Brand > Reach by Average Frequency
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Group > Reach by Frequency
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Group > Reach by Average Frequency
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Tactic > Reach by Frequency
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Tactic > Reach by Average Frequency
Interval
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Lifetime
Data Through
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45 days maximum
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Data available as of July 1, 2017
Conversion Pixels
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Conversion pixels cannot be included in this report.
Report Data
Review the following table to see a breakdown of the dimensions and metrics available in this report.
|
Column Name |
Example |
Description |
|---|---|---|
|
Tactic ID |
300833 |
The tactic ID. |
| Tactic Name | SuperCool Scooters SummerBlast 2016 | The name of the tactic. |
|
Start Date |
20160301 |
The tactic's start date. DSP Reports are in Eastern time. |
|
End Date |
20160315 |
The tactic's end date. DSP Reports are in Eastern time. |
|
Frequency |
45 |
Frequency reports only. The number of times an ad from the tactic was seen. If an ad was seen more than 50 times, the Frequency will be "50+" |
| Avg. Frequency | 3.53 |
Average frequency reports only. The average number of times a campaign's ads were seen on a unique device. |
|
Impression Range |
145 |
The number of unique devices in which an ad was displayed. |
|
Imps. Won |
20979 |
The number of impressions won. |
|
Clicks |
302 |
The number of ad clicks. |
|
CTR |
1.44% |
Click-through rate, calculated by this formula:
Clicks / Impressions |
| Net eCPM | $4.57 |
Total effective cost per mille: eCPM (Gross view) = (Total Spend / Delivered Imps) X 1000 eCPM (Net view) = (Total Spend / Delivered Imps) X 1000 Media eCPM = Media Spend / (Imps Won / 1000) [DSP] Data eCPM = Data Spend / (Imps Won / 1000) [DSP] |
| Net eCPC | $3.35 |
Effective cost per click: eCPC (Gross view) = Total Spend / Delivery Clicks eCPC (Net view) = Total Spend / Delivery Clicks |
| Net eCPA | $5.31 |
Effective cost per conversion: eCPA (Gross view) = Total Spend / Total Conversions eCPA (Net view) = Total Spend / Total Conversions |
|
CTC |
1 |
Click-through conversions: conversions recorded after a user clicked an ad in the tactic. |
|
VTC |
1 |
View-through conversions: conversions recorded after a user saw an ad from the tactic but did not click through. |
|
Total Conversions |
2 |
All click-through and view-through conversions added together: CTC + VTC |
|
CTC Revenue |
$423.82 |
Click-through revenue: revenue associated with click-through conversions. |
|
VTC Revenue |
$115.76 |
View-through revenue: revenue associated with view-through conversions. |
|
Total Revenue |
$539.58 |
Revenue associated with all conversions: CTC Revenue + VTC Revenue |
|
Media Spend |
$44.80 |
Amount spent on media. |
|
Data Spend |
$23.27 |
Amount spent on audience data. |
|
Total Spend |
$68.07 |
Total amount spent, equal to Media Spend + Data Spend |