Geo Reports
Geo reports show campaign performance by country, region, city, DMA code, ZIP/postal code, or US congressional district.
Report Options
Review the following sections to learn more about available options for this report type.
Dimensions
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Tactic > Country
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Tactic > Country > Region
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Tactic > Country > Region > City
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Tactic > Country > Region > City > ZIP/Postal Code
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Tactic > Country > Region > DMA
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Tactic > Country > Region > ZIP/Postal Code
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Tactic > US Political Districts
Interval
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Daily
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Weekly
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Monthly
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Lifetime
Data Through
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400 days maximum
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Data available as of January 1, 2017
Conversions
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Conversions can be included in this report.
Report Data
Review the following table to see a breakdown of the dimensions and metrics available in this report.
| Column Name | Example | Description |
|---|---|---|
|
Month |
3 |
The month, expressed as an integer. |
|
Tactic ID |
300833 |
The campaign ID. |
|
Tactic Name |
SuperCool Scooters SummerBlast 2016 - Audience Soccer Moms |
The name of the tactic. |
|
Start Date |
20160301 |
The tactic's start date. DSP Reports are in Eastern time. |
|
End Date |
20160315 |
The tactic's end date. DSP Reports are in Eastern time. |
|
Country |
United Kingdom |
The name of the country. |
| Region | New Jersey | Region and city reports only. The name of the region. Only for reports with a start date before APril 1, 2020. |
|
Primary Region |
England |
Region and city reports only. The name of the primary region. Only for reports with a start date after April 1, 2020. |
| Secondary Region | Camden | Region and city reports only. The name of the secondary region. Only for reports with a start date after April 1, 2020. |
|
City |
Kings Cross |
City reports only. The name of the city. |
|
DMA Code |
501 |
DMA reports only. The DMA code for the region. |
|
DMA Name |
New York, NY |
DMA reports only. The name of the DMA region. |
|
Zip/Postal Code |
07470 |
ZIP/Postal code reports only. The ZIP code or postal code. |
|
Imps. Won |
20979 |
The number of impressions won. |
|
Clicks |
3 |
The number of ad clicks. |
|
CTR |
0.01% |
Click-through rate: Clicks / Imps Won |
|
Net eCPM |
$4.57 |
Total effective cost per 1000 impressions: eCPM (Gross view) = (Total Spend / Delivered Imps) X 1000 eCPM (Net view) = (Total Spend / Delivered Imps) X 1000 Media eCPM = Media Spend / (Imps Won / 1000) [DSP] Data eCPM = Data Spend / (Imps Won / 1000) [DSP] |
|
Net eCPC |
$3.35 |
Effective cost per click: eCPC (Gross view) = Total Spend / Delivery Clicks eCPC (Net view) = Total Spend / Delivery Clicks |
|
Net eCPA |
$5.31 |
Effective cost per conversion: eCPA (Gross view) = Total Spend / Total Conversions eCPA (Net view) = Total Spend / Total Conversions |
|
CTC |
143 |
Click-through conversions: conversions recorded after a user clicked an ad in the campaign. |
|
VTC |
121 |
View-through conversions: conversions recorded after a user saw an ad from the campaign but did not click through. |
|
Total Conversions |
2355 |
All click-through and view-through conversions added together: CTC + VTC |
|
Click CVR |
33.33% |
Click-through conversion rate: CTC / Clicks |
|
View CVR |
33.33% |
View-through conversion rate: VTC / Clicks |
|
Total CVRM |
0.095 |
(Total Conversions) / (Imps Won / 1000) |
|
CTC Revenue |
$423.82 |
Click-through revenue: revenue associated with click-through conversions. |
|
VTC Revenue |
$115.76 |
View-through revenue: revenue associated with view-through conversions. |
|
Total Revenue |
$539.58 |
Revenue associated with all conversions: CTC Revenue + VTC Revenue |
|
Media Spend |
$44.80 |
Amount spent on media. |
|
Data Spend |
$23.27 |
Amount spent on audience data. |
|
Total Spend |
$68.07 |
Total amount spent, equal to Media Spend + Data Spend |
|
Video Starts |
2776 |
Calculated for video impressions only. The number of times the video was started. |
|
25% Complete |
1509 |
Calculated for video impressions only. The number of video impressions that reached the first quartile marker. |
|
50% Complete |
1386 |
Calculated for video impressions only. The number of video impressions that reached the second quartile marker. |
|
75% Complete |
841 |
Calculated for video impressions only. The number of video impressions that reached the third quartile marker. |
|
100% Complete |
672 |
Calculated for video impressions only. The number of video impressions that completed (reached the fourth quartile marker). |
|
Completion Rate |
24.21% |
Calculated for video impressions only. What percentage of video impressions completed? Calculated by this formula: 100% Complete / Video Starts |
|
Total eCPCV |
$15.43 |
Calculated for video impressions only. Cost per completed view (video), calculated by this formula: (Total Spend) / (100% Complete) |
|
Conversion Name - CTC |
4325 |
If the report includes conversion data, click-through conversions for one conversion pixel. |
|
Conversion Name - VTC |
2474 |
If the report includes conversion data, view-through conversions for one conversion pixel. |
|
Conversion Name - Total Conversions |
6799 |
If the report includes conversion data, total conversions for one conversion pixel. |