Geo Reports

Geo reports show campaign performance by country, region, city, DMA code, ZIP/postal code, or US congressional district.

Report Options

Review the following sections to learn more about available options for this report type.

Dimensions

  • Tactic > Country

  • Tactic > Country > Region

  • Tactic > Country > Region > City

  • Tactic > Country > Region > City > ZIP/Postal Code

  • Tactic > Country > Region > DMA

  • Tactic > Country > Region > ZIP/Postal Code

  • Tactic > US Political Districts

Interval

  • Daily

  • Weekly

  • Monthly

  • Lifetime

Data Through

  • 400 days maximum

  • Data available as of January 1, 2017

Conversions

  • Conversions can be included in this report.

Report Data

Review the following table to see a breakdown of the dimensions and metrics available in this report.

Column Name Example Description

Month

3

The month, expressed as an integer.

Tactic ID

300833

The campaign ID.

Tactic Name

SuperCool Scooters SummerBlast 2016 - Audience Soccer Moms

The name of the tactic.

Start Date

20160301

The tactic's start date.

DSP Reports are in Eastern time.

End Date

20160315

The tactic's end date.

DSP Reports are in Eastern time.

Country

United Kingdom

The name of the country.

Region New Jersey Region and city reports only. The name of the region. Only for reports with a start date before APril 1, 2020.

Primary Region

England

Region and city reports only. The name of the primary region. Only for reports with a start date after April 1, 2020.

Secondary Region Camden Region and city reports only. The name of the secondary region. Only for reports with a start date after April 1, 2020.

City

Kings Cross

City reports only. The name of the city.

DMA Code

501

DMA reports only. The DMA code for the region.

DMA Name

New York, NY

DMA reports only. The name of the DMA region.

Zip/Postal Code

07470

ZIP/Postal code reports only. The ZIP code or postal code.

Imps. Won

20979

The number of impressions won.

Clicks

3

The number of ad clicks.

CTR

0.01%

Click-through rate:

Clicks / Imps Won

Net eCPM

$4.57

Total effective cost per 1000 impressions:

eCPM (Gross view) = (Total Spend / Delivered Imps) X 1000

eCPM (Net view) = (Total Spend / Delivered Imps) X 1000

Media eCPM = Media Spend / (Imps Won / 1000) [DSP]

Data eCPM = Data Spend / (Imps Won / 1000) [DSP]

Net eCPC

$3.35

Effective cost per click:

eCPC (Gross view) = Total Spend / Delivery Clicks

eCPC (Net view) = Total Spend / Delivery Clicks

Net eCPA

$5.31

Effective cost per conversion:

eCPA (Gross view) = Total Spend / Total Conversions

eCPA (Net view) = Total Spend / Total Conversions

CTC

143

Click-through conversions: conversions recorded after a user clicked an ad in the campaign.

VTC

121

View-through conversions: conversions recorded after a user saw an ad from the campaign but did not click through.

Total Conversions

2355

All click-through and view-through conversions added together:

CTC + VTC

Click CVR

33.33%

Click-through conversion rate:

CTC / Clicks

View CVR

33.33%

View-through conversion rate:

VTC / Clicks

Total CVRM

0.095

(Total Conversions) / (Imps Won / 1000)

CTC Revenue

$423.82

Click-through revenue: revenue associated with click-through conversions.

VTC Revenue

$115.76

View-through revenue: revenue associated with view-through conversions.

Total Revenue

$539.58

Revenue associated with all conversions:

CTC Revenue + VTC Revenue

Media Spend

$44.80

Amount spent on media.

Data Spend

$23.27

Amount spent on audience data.

Total Spend

$68.07

Total amount spent, equal to

Media Spend + Data Spend

Video Starts

2776

Calculated for video impressions only.

The number of times the video was started.

25% Complete

1509

Calculated for video impressions only.

The number of video impressions that reached the first quartile marker.

50% Complete

1386

Calculated for video impressions only.

The number of video impressions that reached the second quartile marker.

75% Complete

841

Calculated for video impressions only.

The number of video impressions that reached the third quartile marker.

100% Complete

672

Calculated for video impressions only.

The number of video impressions that completed (reached the fourth quartile marker).

Completion Rate

24.21%

Calculated for video impressions only.

What percentage of video impressions completed? Calculated by this formula:

100% Complete / Video Starts

Total eCPCV

$15.43

Calculated for video impressions only.

Cost per completed view (video), calculated by this formula:

(Total Spend) / (100% Complete)

Conversion Name - CTC

4325

If the report includes conversion data, click-through conversions for one conversion pixel.

Conversion Name - VTC

2474

If the report includes conversion data, view-through conversions for one conversion pixel.

Conversion Name - Total Conversions

6799

If the report includes conversion data, total conversions for one conversion pixel.