Related Audiences

Related audience modeling analyzes 3rd-party audiences to identify ones that are similar to your audiences. You can select from a list of similar audiences to extend the reach of your tactic.

Related audiences become available within 24 hours after you create a new audience. The audience must have a minimum size of 2500 to properly determine related audiences.

To target related audiences:

1. Go to the Tactic Editor:

   1. Select Main Menu [] > Campaigns.

   2. Select the campaign and media plan.

   3. From the tactic's Options [], select Edit.

2. Select the Audience tab.

   

3. Select View in the Related column to see the list of similar audiences.

   This option may not be available if you recently created the audience, or if the audience size is smaller than 2500.

   

   For each related audience, you can see its score, reach, and CPM.

   • Score is a rating of how similar the 3rd-party audience is to the existing audience.

     • A score greater than 100 indicates that the 3rd-party audience is more likely to contain users that are similar to your audience.

     • A score lower than 100 indicates that a 3rd-party audience is less likely to contain users that are similar to your audience.

   • Reach is the size of the audience.

   • CPM is the additional cost to target this audience.

4. Select Add [] to target the related audience.

5. Edit the audience targeting rules.

6. Save the tactic.