Delivery Source Fields and Metrics

Use the tables below to help create a CSV for uploading delivery sources to Basis.

Your CSV must include the Date, Unique ID, and Campaign Name columns and at least one delivery metric. For more details, see Uploading Delivery Sources.

CSV Headers

Name	Format	Notes
Date	MM/DD/YYYY, MM/DD/YY, or MM-DD-YYYY	This field is required.
Unique ID	Alphanumeric with special characters allowed, such as Basis02.	This field is required.
Campaign Name	Alphanumeric with special characters allowed, such as Basis - US Midwest.	This field is required.
Property	Alphanumeric with special characters allowed, such as Inventory.com.	This field is optional.

Delivery Source Metrics

These are the metrics available for delivery sources in Analytics.

Name	Format	Description
Size	WIDTHxHEIGHT, such as 320x50.	The ad size.
Imps	Must be a whole number greater than 0	The total number of impressions.
Clicks	Must be a whole number greater than 0	The total number of clicks.
CTC	Must be a whole number greater than 0	Click-through Conversions: conversions recorded after a user clicked an ad.
VTC	Must be a whole number greater than 0	View-through Conversions: conversions recorded after a user saw an ad but did not click through.
Conversions	Must be a whole number greater than 0	All click-through and view-through conversions. CTC + VTC
Num of Interacts	Must be a whole number greater than 0	Total number of interactions.
Viewable Imps	Must be a whole number greater than 0	Number of impressions that were determined to be viewable.
Measurable Imps	Must be a whole number greater than 0	Number of impressions that could be determined as viewable or not viewable.
AV Starts	Must be a whole number greater than 0	Number of times the audio or video ad began to play.
AV 100%	Must be a whole number greater than 0	Number of audio or video impressions that reached the fourth quartile marker, that is, viewed to completion.