Insights

Check out our AdTech Academy Course to learn more!

Basis buyers build and customize reports in Insights. With the volume of campaign data collected by Basis, Insights allows you the ease and flexibility to access the information in a single location.

Under the Main Menu, clicking Insights launches you to the report Layout page. Insights allows you to configure your own report or select a pre-built report.

In building Insights reports, consider the information you want to know. Consider the specific data, such as rate, and time duration. You create reports in bulk or by campaign. The report displays the data in table or chart form. The report data for planning and contracted campaigns assists with analyzing and making campaign-specific or high-level business decisions.

You also select an existing report. You open a pre-built report or modify the pre-built report and save as a custom report.