N

Status of line item of ad serving export during a live campaign in Basis

Process from initial proposal to the vendor to the final contracted campaign Negotiations in Basis include communication and media plan proposals in creating the final campaign.

Amount charged to a buyer (on behalf of a brand) for media placement

Also known as media

Cloud-based business management software service

Connected organizations and companies with associated channels

Property type in Basis - Organization that pre-purchased ad inventory from a specific group and selling as a single source

Network includes associated brands and buyers creating a specific group of vendors. The network with the collection of vendors purchases a percentage of ad space and sells the inventory.

Campaign objective of an arrival of new content or service

Arrival of the new product analyzes a number of possible KPIs including increasing the brand awareness