S

Software-as-a-Service

Buyer negotiates directly with a vendor (seller) for a fixed price in purchasing ad space in Basis using a social channel, such as Facebook.

Also known as Search Engine

Program seeking and identifying websites based on keywords or characters

Property Website type in Basis

Entity selling (exchange for money) the inventory on the property (content and services) and receiving payment through various channels, such as External Publisher, Vendor, and Site

Search Engine Marketing

Form of marketing that seeks website promotions by increasing the visibility in the search engine result pages

Analytics or ad serving entity type including contact information, ad platforms, and formats

Location or Web page of the advertisement

(Refer to Seller.)

Direct advertising on a Web page

Site-direct ad inventory is purchased directly for the specific website.

Vendor Type in Basis - Organization with a single website selling direct ad inventory through a sales staff

Dimensions of the ad placement (creative or pixel) or type in a campaign

Size of and ad by pixel displayed on a website (Width X Height (WxH))

Buyer negotiates directly with a vendor (seller) for a fixed price in purchasing ad space in Basis using a social channel, such as Google Ads.

Also known as Social Media Network

Type of electronic communication by sharing information, ideas, personal messages, and miscellaneous content using websites

Operating system leveraging the power of social connectivity in distributing applications

Property Website type in Basis

Share of Voice

Percentage (%) of traffic in a particular area of the site for the brand's ads

Total client amount charged for the billed units to date

Media Spend is also known as net spend. Net amount of billed media, also known as media cost or spend. Billable is the total dollar amount for payment and accounting with a campaign's date range.

Data Spend = Amount charged (fee) on audience data

Sum of data cost (Group/Tactics in DSP) and excludes margin

Media Spend in DSP includes tech fees.

Ad serving spend is the total amount ($) spent on delivered impressions.

Program automatically fetches Web pages

Results feed pages to search engines.

Sponsorship represents custom content and/or experiences created for a buyer

(May include ad unit)

Supply Side Platform

Automated yield management (selling) platform using algorithms in finding the highest bid for an available impression

Approved Start Date = Earliest line item start date on the last approved media plan in Basis

Contracted Start Date = Earliest line item start date on the last accepted IO for a vendor in Direct

Actual Start Date = First day of the campaign (planning or live status)

Condition or stage of a campaign in Basis

Planning, Approved (Accepted), Live, Completed, or Archived.

Deprecated or deactivated of an entity

Workflow of deactivating or removal of an item

For example, a change in ownership when an organization buys another

Continuous advertising after the initial launch