GCM Cross-Environment Conversions Report

The GCM Cross-Environment Conversions Report reports on the conversion data metrics from Google Campaign Manager (GCM).

Cross-environment conversion reporting shows the effectiveness of your campaign across all environments, such as tablet, mobile, and desktop; app and web, regardless of the device or environment a user converts on, which means they can be converted on the same or different device.

This differs from cross-device conversion, because conversion can take place on the same device.

Cross-environment reporting links together cookies (for web), resettable device IDs (for mobile apps), and aggregated sign-in data to identify a user across different environments. This lets you determine the path taken by the user, from first seeing an ad to conversion. You can see if the conversion occurred in a device different from which the ad was first seen, and also if the conversion happened in the same device but in a different environment, such as seeing an ad in the browser but converted in an app.

Note: XD is used as an abbreviation for cross-environment metrics throughout Basis, such as in Analytics and reporting. For example, Click Through Conversions+XD is the metric for all conversions recorded after a user clicks an ad, including cross-environment conversions—clicks attributed to one device or environment, then a conversion recorded on the same or different device or environment.

Before downloading the report, you must first enable the GCM Cross-Environment Conversion metric on the Delivery tab.

See the Cross-Environment Conversions Quick Reference Guide for more information.

GCM Cross-Environment Conversion Report Fields

Name Format Description
Campaign Text The name of the campaign.
Site Text Location, site, or name of the ad space.
Placement Text Placement name.
Ad ID Text The external (GCM) ad ID.
Conversion Name Text Conversion name.
Delivered on Date Date Delivery Date
Click Through Conversions Quantity The number of conversions in the reporting period that are attributed to a click on the ad.
Click Through Conversions +XD Quantity

All conversions recorded after a user clicks an ad, including cross environment.

This includes conversions recorded on the same device or environment as their attributed clicks, as well as conversions recorded on a different device or environment as the attributed clicks.

View Through Conversion Quantity The number of conversions that are attributed to an ad that was displayed but not clicked on.
View Through Conversion + XD Quantity

All conversions recorded after a user saw an ad but did not click.

This includes conversions recorded on the same device or environment as their attributed impressions, as well as conversions recorded on a different device or environment as the attributed impressions.

Total Conversions Quantity The number of times that users took the desired action during the reporting period, after seeing or clicking on an ad.
Total Conversions + XD Quantity The number of times that users took the desired action during the reporting period, after seeing or clicking on an ad, including cross-environment—attributed impressions or clicks to one device or environment, then recorded the conversion the same or different device or environment.
Total Revenue Amount

The total amount of revenue attributed to all conversions in the reporting period, including both click-through and view-through conversions.

Total Revenue + XD Amount

The total amount of revenue attributed to all conversions in the reporting period including both click-through and view-through conversions.

This includes conversions recorded on the same device or environment as their attributed impressions or clicks, as well as conversions recorded on a different device or environment as the attributed impressions or clicks.

Example Report