Data Segment Report
This DSP report shows how a set of tactics performed by third-party audience or contextual segment.
Report Options
Review the following sections to learn more about available report options for this report type.
Dimensions
This report can display results by contextual segments, first-party or third-party audiences, or tactic-level audiences or segments:
-
Tactic > Contextual Insights
-
This dimension breaks down contextual categories to help you identify the best-performing segments for your tactics. See Contextual Insights Report.
-
-
3rd Party Audience Segment
-
Contextual Entry Segment
-
Tactic > 3rd Party Audience Segment
-
Tactic > Contextual Entry Segment
-
Tactic > My Audiences
Interval
-
Daily
-
Weekly
-
Monthly
-
Lifetime
Data Through
-
Define the dates to include in the report
-
Data available as of January 1, 2017
Conversions
-
Conversions can be included in this report.
Report Data
Review the following tables to see a breakdown of the dimensions and metrics available in this report.
Dimensions
|
Column Name |
Example |
Description |
|---|---|---|
|
Tactic ID |
300833 |
The tactic ID. |
|
Brand Name |
SuperCool Scooters |
The name of the brand. |
|
Group Name |
SuperCool Scooters SummerBlast 2016 |
The name of the group. |
|
Tactic Name |
SuperCool Scooters SummerBlast 2016 |
The name of the tactic. |
|
Start Date |
20160301 |
The tactic's start date. DSP Reports are in Eastern time. |
|
End Date |
20160315 |
The tactic's end date. DSP Reports are in Eastern time. |
|
Segment Name |
Peer39 > PersonalFinance |
The name of the contextual entry segment or third-party audience segment. |
Metrics
|
Column Name |
Example |
Description |
|---|---|---|
|
Imps. Won |
20979 |
The number of impressions won. |
|
Clicks |
302 |
The number of ad clicks. |
|
CTR |
1.44% |
Click-through rate, calculated by this formula: Clicks / Impressions |
|
CTC |
1 |
Click-through conversions: conversions recorded after a user clicked an ad in the tactic. |
|
VTC |
1 |
View-through conversions: conversions recorded after a user saw an ad from the tactic but did not click through. |
|
Total Conversions |
2 |
All click-through and view-through conversions added together: CTC + VTC |
|
Click CVR |
33.33% |
Click-through conversion rate, calculated by this formula: CTC / Clicks |
|
View CVR |
33.33% |
View-through conversion rate, calculated by this formula: VTC / Clicks |
|
Total CVRM |
0.95% |
Total conversion rate per 1,000 impressions: (Total Conversions) / (Impressions Won / 1000) |
|
CTC Revenue |
$423.82 |
Click-through revenue: revenue associated with click-through conversions. |
|
VTC Revenue |
$115.76 |
View-through revenue: revenue associated with view-through conversions. |
|
Total Revenue |
$539.58 |
Revenue associated with all conversions: CTC Revenue + VTC Revenue |
| Video Starts | 2776 |
Calculated for video impressions only. The number of times the video was started. |
|
25% Complete |
1509 |
Calculated for video impressions only. The number of video impressions that reached the first quartile marker. |
|
50% Complete |
1386 |
Calculated for video impressions only. The number of video impressions that reached the second quartile marker. |
|
75% Complete |
841 |
Calculated for video impressions only. The number of video impressions that reached the third quartile marker. |
|
100% Complete |
672 |
Calculated for video impressions only. The number of video impressions that completed (reached the fourth quartile marker). |
|
Completion Rate |
24.21% |
Calculated for video impressions only. What percentage of video impressions completed? Calculated by this formula: 100% Complete / Video Starts |