Data Segment Report

This DSP report shows how a set of tactics performed by third-party audience or contextual segment.

Report Options

Data Through

Define the dates to include in the report.

The maximum length of the date range is 400 days. This is the maximum interval between selected dates. Report data is available as far back in time as 1 January 2017, depending on when delivery began for your selected tactics.

Dimensions

Your report can display results by audience or contextual segment, or by tactic and audience or segment.

  • 3rd Party Audience Segment: pre-built audience groups provided by third-party data provider.
  • Contextual Entry Segment: pre-built contextual segments provided by third-party data providers.
  • My Audiences: audiences created with your audience pixels.
  • Contextual Insights: the contextual categories of the best performing audiences for your tactic. See Contextual Insights Reports to learn more.

Interval

Choose the Interval: Lifetime, Monthly, Weekly, or Daily.

Report Data

Dimensions

When you set up a segment report, you choose the dimensions that should be included.

Column Name

Example

Description

Tactic ID

300833

The tactic ID.

Brand Name

SuperCool Scooters

The name of the brand.

Group Name

SuperCool Scooters SummerBlast 2016

The name of the group.

Tactic Name

SuperCool Scooters SummerBlast 2016

The name of the tactic.

Start Date

20160301

The tactic's start date.

End Date

20160315

The tactic's end date.

Segment Name

Peer39 > PersonalFinance

The name of the contextual entry segment or third-party audience segment.

Metrics

Column Name

Example

Description

Imps. Won

20979

The number of impressions won.

Clicks

302

The number of ad clicks.

CTR

1.44%

Click-through rate, calculated by this formula:

Clicks / Impressions

CTC

1

Click-through conversions: conversions recorded after a user clicked an ad in the tactic.

VTC

1

View-through conversions: conversions recorded after a user saw an ad from the tactic but did not click through.

Total Conversions

2

All click-through and view-through conversions added together:

CTC + VTC

Click CVR

33.33%

Click-through conversion rate, calculated by this formula:

CTC / Clicks

View CVR

33.33%

View-through conversion rate, calculated by this formula:

VTC / Clicks

Total CVRM

0.95%

Total conversion rate per 1,000 impressions:

(Total Conversions) / (Impressions Won / 1000)

CTC Revenue

$423.82

Click-through revenue: revenue associated with click-through conversions.

VTC Revenue

$115.76

View-through revenue: revenue associated with view-through conversions.

Total Revenue

$539.58

Revenue associated with all conversions:

CTC Revenue + VTC Revenue

Video Starts 2776

Calculated for video impressions only.

The number of times the video was started.

25% Complete

1509

Calculated for video impressions only.

The number of video impressions that reached the first quartile marker.

50% Complete

1386

Calculated for video impressions only.

The number of video impressions that reached the second quartile marker.

75% Complete

841

Calculated for video impressions only.

The number of video impressions that reached the third quartile marker.

100% Complete

672

Calculated for video impressions only.

The number of video impressions that completed (reached the fourth quartile marker).

Completion Rate

24.21%

Calculated for video impressions only.

What percentage of video impressions completed? Calculated by this formula:

100% Complete / Video Starts