Creating New Properties

If you have Vendor Management permissions, you can create new properties. You can add properties from the Inventory Directory or when you edit a vendor.

To create a new property:

  1. Select Main Menu [] > Inventory Directory.

  2. Select the Property tab.

  3. Click Create new property on the upper-right corner.

  4. Enter details for the new property:

    1. Name: Enter the name of the property.
    2. URL: Enter the property's web address.
    3. Description: Provide a summary or additional details about the property.
    4. Property Type: Select the type of ad space inventory, such as Ad Exchange, DSP, Audio Streaming Platform, Search Engine, or Web Publisher.
    5. Market: Select the market regions for this property. For locations outside of the United States, select International (outside U.S.) at the bottom of this list.
    6. Verticals: Select all applicable category types, such as Arts & Entertainment, Finance, News, or Pets & Animals.
    7. Vendor: Select the vendors that this property applies to.
    8. Offline Properties: Click Add and enter a name and media type, such as Magazine, Newspaper, or Radio, for non-digital properties.
    9. Minimum Spend: Enter the lowest amount purchased in a campaign based on delivery.
  5. Click Save to create a new property.