A

Final agreement or confirmation of a campaign contract or insertion order between brand, buyer, and seller

Authorized status of insertion orders or campaign

Tasks and process relative to users, groups, billing, and permissions

Basis organization members associated to a campaign, vendor, or property

Also known as the team of people assigned to a campaign.

The Basis account team receives notifications and messages for the campaign in their activity feed.

Number of actions (billed, contracted, or delivered) within a campaign

Options available for campaigns in Basis

Button on media plan page with selections for Manage, Export to, Download, etc.

Creative file

Also known as the abbreviation for advertisement

Unique ad identification code generated from the inventory source

Online advertising market for buyers and sellers

Property Type in Basis

Aggregation of ad space from sellers (vendors) matching with the buyers needs

Property Network type in Basis

Computing system delivering and tracking ads independent of the ad displayed on the website (Advertisement technology management)

Technology stores display ads and delivers to Web site visitors.

Basis currently supports the agency ad server Campaign Manager 360.

Also known as Ad serving

Advantage:

External vendor code (Maximum characters: 6)

Select Advantage ID on the directory vendor page

Select Advantage ad serving ID under the Setup Advantage Account page

Strata

Strata unique vendor identification code

Vendor ID selection includes code, name, and type.

Also known as ad server vendor ID

Total ad serving cost based on the billable or contracted rate and units within the campaign's date range

Rate charged for ad serving

Cost associated with hosting and serving ad units

Also known as Ad Server, ad serving fees

In Basis, Ad Serving is a specified ad server rate and calculated cost. The ad serving rate is rounded to 4 decimal points.

Dimensions of the ad placement (creative or pixel) or type in a campaign

Size of and ad by pixel displayed on a website (Width X Height (WxH))

Also known as size, dimensions

Snippet of software code inserted in the web page for tracking purposes

Basis provides ad tags for the delivery of a line item with ad servers.

Also known as placement, beacon, creative, tag, pixel, ad tag markup, creative markup

Additional service related fees associated to a campaign beyond the media costs

Examples include brand study and in-house creatives.

Also known as line item and placement

Supplemental information to the Terms and Conditions

Modification of delivery, performance, billing, or payments

Applies to delivery and the associated costs

Ad servers may automatically adjust delivery information a few days after the first numbers provided each night. Users may also intentionally change the delivery amounts and/or decide to change that pays for the impressions.

Abbreviation for Administrator

System admins have different security permissions.

Organization permissions are different from Basis system admin access.

Client-direct organization as a buyer or the client of the buyer organization (Refer to Buyer.)

Client/brand of the buyer organization depends on the different advertisement scenarios.

Also known as Brand

Type of media ad source for purchase, such as Direct

Also known as channel, channel, inventory, inventory type

and buy type

Delivery and total client/brand costs  (appears as a row for each line item based on the calculation on the filter date)

Also known as Performance Report (Gross)

Delivery and vendor media costs (appears as a row for each line item based on the calculation on the filter date)

Also known as Performance Report (Net)

Issue with a line item or campaign

Track impressions, clicks views, and conversions the success of a live campaign and export performance and financial results

Analytics displays the campaign performance.

Final agreement of the line items between the buyer and seller for a media plan

Campaign did not go live

Ad data pieces or attributes

May include name, unit, such as impression, and file type, such as image file

Target demographics based on the brand

Creative Format type for an ad placement

Playing compressed audio content immediately

Property Website type in Basis

Added Value

Free placement inventory that lowers the eCPM based on the proposal.

Types:  Imps

Basis plans Added Value Units (imps) under the Units column.