D

All delivery data (placement and applicable fields) separate by ad and day (appears as a line time by day, packages have separate lines for each placement) 

In the Analytics tab, the date range may be in the future (retrieving data form the day before) and change to the last update.

Gross spend based on the delivery for the day

The Dashboard displays different information based on the user type.

Latest delivery information from the ad server received from Basis

Also known as data thru in terms of date duration

Start Date - Beginning date (first day) and time of the live line item/campaign

End Date – Concluding date (last day) and time of the line item/campaign

In Basis reporting:

Start Date:

First day of the campaign based on the accepted insertion order (contracted) m/d/yyyy

For Add-ons: First day of the applied add-on and billed the next day

End Date:

Last day of the campaign based on the accepted insertion order (contracted) m/d/yyyy

For Add-ons: Last day of the applied add-on

Specified Dates - Specific range of days by selecting the date picker or entering the month, day, and year (MM/DD/YY)

Basis automatically adjusts the calculations per the date changes.

Dynamic Cost-Per-Thousand (Roman numeral "M" is the representation of 1000 Impressions)

Variable value or price of impressions (ad on a Web browser) with total cost based on the quantity

Dynamic Cost Per Click

Variable value or price of advertising based on the number of clicks received.

Dynamic Cost Per Completed Views (Only available under Video format)

Variable value or price of advertising based on the number of completed videos

Disable/deactivates an account and does not associate with the campaign data, etc. 

Also known as Remove

Data in Basis is archived and can be re-enabled, if needed.

Reported impressions, clicks, etc. for line items on a live campaign

Delivery percentage - Number of delivered units per the contracted amount

Date for each line item’s delivery captured in the viewed row (Report shows one row for one delivery date.)

Information about the advertisement, campaign, and media plan being purchased

Digital advertising reaching consumers outside the home

Dynamic media distributed across place-based network in venues allowing consumer engagement

Property/Network type in Basis

Dimensions of the ad placement (creative or pixel) or type in a campaign

Size of and ad by pixel displayed on a website (Width X Height (WxH))

Standard sizes:

Banner, such as 728 x 90

Big Box, such as 300 x 250

Square, such as 250 x 250

Also knows as ad size, size, placement pixel size, pixel size, and sizes

Buyer negotiates directly with a vendor (seller) for a fixed price in purchasing ad space in Basis.

Collection of information about sellers (Vendors, Properties, Contacts, etc. ) available to buyers

In Basis, the Inventory Directory is a single location of along with Private Marketplace and Direct vendors including details, properties, contacts, terms & conditions, and payee information.

Also known as Inventory Directory

Manages Vendor, Property, and Contact records in Basis

Records created by a system administrator are Basis Provided.

Creative format type for an ad placement

Designated Market Area

Database of geographic areas in the United States measured The Nielsen Company for research purposes.

Group of websites (1 million+), videos, and apps with ads

Property Network type in Basis

Downloadable exports of performance summary of delivery information for the line items on the campaign in the data range

Basis provide daily and performance campaign reports.

Campaign objective by increasing website downloads

Campaign objective by increasing foot traffic at a location

Campaign objective by improving the volume of website orders

Campaign objective by increasing the direct call to the brand

Campaign objective by increasing website visitors

Demand Side Platform

Advertising option for buyers in purchasing inventory off exchanges while integrating audience data via Real Time Bidding (RTB)

Most commonly used by buyers and agencies for display, video, mobile, and search ads

Property Type in Basis

Unique identification code for each Basis DSP organization

Campaign length of time from beginning to end

Time a user first visits and exits an impression

The Score is based on the Dwell Time and Rate.

Dwell Time:  Length (engagement) of time on an impression

Dwell Rate:  Number of ad visits / Number of served impressions

Ad placement on a Web page in real-time by the user’s request

Allows multiple placements rotated through ad space(s) by availability

Custom ads using various images, text, and colors based on the campaign targets