P

Metric to monitor the speed of the actual delivery or spend relative to the target goals based on time (within the contracted date range) and budget with a goal at 100%

Represented by percentage (%)

Pacing in Basis:

Over pacing: Delivering more than what is purchased before the end date. (Delivery is too fast.) An over pacing alert appears >110%.

Pacing >110% = Net Cost X ((1-pacing) X -1)

Under pacing: Delivery is too slow. Delivering less than what is purchased before the end date. (Delivery is too slow and may be an estimated loss.) An under pacing alert appears <90%.

Pacing <90% =Net Cost X ((1-pacing) X -1)

Pacing - Predictive Schedule Indicator % : Actual total spend and the projected (expected) spend. The future spend includes yesterday's delivery and total spend as the indicator of a line items. (Includes flights and groups)

Line Item with multiple ad placements with different sizes

Number of a user's browser requests and downloads a website

Highest level of organization hierarchy with child subsidiaries

Parent companies own multiple organizations and oversee their operations including the selling of the ad inventory.

Vendor Type in Basis - Highest level of an organization hierarchy with companies underneath selling ad inventory

Organization receiving (payment) money for purchases

Refer to Addenda along with Terms and Conditions.

Status of the delivery for a live campaign in relationship to the target objective and goal

Status of an insertion order submitted to a vendor with buyer waiting for a response

Advertising model based on paying a set of agreed upon goal criteria, such as CPA, CPC, and CPL

Picture (image) element (single illuminated dot) on a website tracking the user location and ad delivery analytics

The metric used to indicate the size of Internet ads.

Also known as Tags or Beacons

In Basis the contact number information includes the following:

Phone number (including country code if applicable), extension, and contact type (3 maximum)

Online advertisement space

Also known as line item name, line item, ad, ad size, package, creative, segment, container

Unique placement identification code generated from the inventory source

Tool defining and creating the proposals and line items for meeting the campaign details along with negotiation, purchasing, and tracking across the buying methods

Refer to Media Plan.

Create and propose campaigns and line items

Campaigns in development (Initial media plan, RFP, and proposal updates)

Digital ad type (Mobile, Tablet, Web Browser, Other)

Also known as Ad Class

Website starting point for a user's session

Point of View

Pay per Call

Vendor information including organization's details and contacts

Duration of the campaign from actual start date to date

In Basis:

Actual Start Date = First day Basis receives delivery greater than zero for any delivery metric within the contracted flight range

Progress = the lesser of 1.0 or (Days since date of first in-flight delivery / (Contracted end date – date of first in-flight delivery + 1))

The +1 day allows the end date in the number of days.

Purchases of guaranteed ad using a fixed rate

Guaranteed advertising buy with fixed rates

Guaranteed advertising using real-time bidding

Projected Balance

Future estimate or prediction of the planned purchasing goals after IO acceptance

The proj balance total appears on the Dashboard under Budget and campaign Analytics under Billing.

Over spending: Pacing is greater than 100%.

Under spending: Pacing is less than 100%.

Generic term for inventory (advertising space) available for sale, that is, website and network.

In Basis, the property is also known as the site name.

Property associates with a Vendor.

Also known as Site, Publisher

Ad inventory in Basis include Website, Network, DSP, or Ad Exchange. Selecting the Property Type provides a Subproperty. The subproperty Type provides more specified types for Website and Network. For example, Property Type can be Website, and Website Type can be Web Publisher.

Suggested set of media plans (line item/placements) between buyer and seller for a campaign in Basis

Also known as Media Buy, media plan, Update, proposal update

Seller and owner of a propert(ies)

Also known as: Website, Seller, Vendor, Site