V

Video Ad Serving Template

Basis displays VAST ad tag (default for audio and video format) as tag types.

Entity or organization selling and offering products, content, and services for payment

In a vendor and property relationship, a vendor sells the properties.

(Refer to Seller.)

Third-party unique vendor identification code

Advantage:

External vendor code (Maximum characters: 6)

Select Advantage ID on the directory vendor page

Select Advantage ad serving ID under the Setup Advantage Account page

Strata:

Strata unique vendor identification code

Vendor ID selection includes code, name, and type.

Summary of individual delivery reports for each vendor a specified period of time

Catalog of sellers (Vendors/Properties) with contact information

Proposals between the buyer and seller

Report of an individual campaign report in Basis.

Vendor Performance alerts are available in campaign analytics.

Third party confirmation of a specific target research

Also known as ad verification

Market or category type for a vendor/property and brand

Verticals are based on Google's sellers.

Brand sub vertical is an available level lower classification with more specifics.

Video Completions

Number of video completions

Also known as completed views, completed videos

Number of videos displayed to endpoint

Restarting and skipping does not count. Viewers must watch the complete message.

Also known as video completes, video views, views, completed, viewed

Number of video completions by percentage

Vid 25% Complete - Number of video plays that reach 25% completed

Vid 50% - Number of video plays that reach 50% completed

Vid 75% - Number of video plays that reach 75% completed

Vid 100% - Number of video plays that reach 100% completed

Video Starts (Started)

Number of video starts and delivered

1 video play = 1 impression (Number of started videos (delivered))

Number of impressions for a played video clip

Also known as views starts, views started, vid start, video views, views, started, starts, viewed

Creative Format type for an ad placement

Third party publishing video content on mobile websites and applications

Property Network type in Basis

Playing compressed video content immediately

Property Website type in Basis

Details of a campaign based on Gross or Net rate in Basis.

Number of total conversions after Viewable Impression were delivered

When a user clicks an ad, any conversions are Click-through Conversions. They are not View-through Conversions. (Conversions are not double counted.)

Number of views selected by the user

The definition of delivered views are based on the third-party organization.

Delivery

Facebook "3-sec video views": Number of times a video is watched for an aggregate of at least 3 seconds or video completion.

Google Ads "views": Number of times a video is watched for 30 seconds or video completion. (views)

Number of ad videos viewed (watched or ran)

Also known as video views, impressions

Video Views - Number of ad videos viewed (watched or ran)

Tracking the impressions seen by users

Impressions visible to end users (contracted or delivered)

An impression is viewable if more than 50% of the creative is visible on the screen (above the fold) for more than 1 second for display ads or 2 seconds for video ads.

Individual or browser that accesses a website, that is, unique visitors.

Viewable representation of data

Video Player-Ad Interface Definition

Interface between video players and ads