RTB Inventory

To view the real-time bidding (RTB) supply available from integrated ad exchanges, open the Inventory Directory, then select RTB Inventory. This includes both open market and private marketplace supply.

Price and availability of RTB inventory can fluctuate.

By default, a DSP tactic can bid on inventory on any domain or app that’s available for auction. You can limit a tactic’s scope to a set of domains by using a domain list.

The RTB Inventory tab lists the domain name, type, auctions, app store, and CPM.

  • Click a domain or app name to show the exchanges that auctioned impressions from the domain.

  • Search for specific domain and apps by name or use filters to narrow down the list of domains.

  • Select applicable domain and apps to add them to a domain list or to download their details as a report.

App inventory is categorized by app stores. Specifying app stores allows for more precise targeting and improved reporting. See Managing App ID Targeting for more information.

Basis calculates Yesterday's Auctions (the total estimated value based on yesterday's impressions) and Observed CPM (average CPM from yesterday) for each domain.

Filtering RTB Inventory

Apply filters to narrow down the list of available RTB inventory, and view the supply most relevant to your needs.

To filter RTB Inventory supply:

  1. Go to Main Menu [] > Inventory Directory.

  2. Select RTB Inventory.

  3. Click Filter, then click Add new and select the type of filter you want to apply:

    • Type: App or Domain.

    • Vertical: Select the verticals you want to include, such as Health & Fitness and Pets.

    • Location: Select countries and regions from the list. Click the arrow next to a country to view a list of states, provinces, or regions.

    • Exchange: Select the exchanges that you want to include, such as OpenX and Rubicon.

    • Device: Connected TV, Desktop, Phone, or Tablet.

    • Format: Display, Audio, Video, or Native.

    • Ad Size: Select the ad sizes that you want to include, such as 480x360, 1024x768, and Small video.

  4. To remove all of your filters, click Reset filters.

Creating Domain Lists from RTB Inventory

After you've found the domains you want to target, you can create a domain list that you can later add to your tactics. See Using Domain Lists and Creating a Domain List to learn more.

To create domain lists from RTB Inventory:

  • After selecting domains, click Actions, then select an option to save them to a domain list or as a report. See Creating a Domain List for more information about each option.

    • Create new: Add the selected domains to a new allowlist or blocklist.

    • Add to existing: Add the selected domains to an existing allowlist or blocklist.

    • Download: Download details for the selected domains as a CSV file.

    • Download all: Download details for all domains in the list (up to 5000). Use filters to narrow down the list of domains that you want to download information for.