Conversion Tracking and Retargeting with Pixels

In Basis you can create audience, conversion, and universal pixels to track user actions and conversions, and for retargeting.

Pixels are scoped at the brand level, so any pixels you create are available for tactics in other campaigns for that brand.

Working with Pixels

View, manage, and archive a brand's pixels.

Audience Pixels

Use Audience Pixels to build an audience, or a list of users who have visited a certain website. After you have created your audience, you can create a retargeting tactic tailored to those specific users.

Conversion Pixels

Use Conversion pixels to track the when a user completes a specific action on your website after viewing or clicking an ad.

Getting Audience and Conversion Pixel tags

For Audience and Conversion pixels, add the pixel tag to a web page's HTML to record when a page is viewed or the user has taken an action. The DSP identifies the action or a user that should be added to an audience.

Universal Pixels

Universal Pixels let you place a single pixel on as many pages as you like, and then set up rules to determine which page fired the pixel or if the user has taken a specific action.

See our Universal Pixel Guides for step-by-step instructions on tracking specific events, such as Landing Page Views or Form Fills.