Line Item Fields

The Line Item fields in the media plan are described below.

Line Item Information - Planning
Media Plan/Campaign Name or Title	Campaign Name is the title of the campaign overview page Displays buyer organization name, brand, duration, and campaign details The vendor does not see your name of the plan. The buyer and vendor plan names correspond by the Proposal time and date stamp.
Vendor	Name Click the name to open Property details.
Property (Required)	Name Click the name to open Property details.
From Controls: Edit	Options [] Menu For Direct planning: Add a line item Create a flight After DSP approval configuration: Add group Add tactic
Line Item Description	LI, FLT (Direct, Search, and Social), GRP (DSP), TCT (DSP) Summary about the campaign specifics, that is, demographics. Alerts and comments appear under the line item description. 255 character limit The special characters <, >, and " are unavailable as part of the line item name and description. This restriction prevents issues with potential third party service errors.
Details
format (drop menu) (Required)	Select ad format type: Display Video Audio Text Interstitial Basis automatically suggests format by advertiser channel: Search - Text, Social - Display
platform (drop menu) (Required)	Select the placement of the ad: Mobile Tablet Web Browser Other
KPI (drop menu)	Select the KPI based on the campaign objective: Click-through Rate (CTR) Cost per Action (CPA) Cost per Click (CPC) Cost per Completed View (CPCV) Cost per Thousand Impressions (CPM) Delivery Video Completion Viewability Rate The KPI field is auto-populated from the campaign details.
Goal (drop menu) (Required)	Select the goal value based on the objectives and KPI The goal field is auto-populated from the campaign details. (When editing the existing KPI, enter a new value.)
sizes (drop menu) (Required)	Enable the ad size: Frequently Used, such as 160x600 Everything Else, such as 970x90 Enter horizontal x vertical. Click Add custom size Multiple ad sizes create a package. Performance and delivery details are available by an ad size.
KPI type	Select KPI name Refer to objectives and suggested KPI.
Goal	Enter goal value
Dates
starts	Enter start date of the campaign Requires numerical and slashes in entering dates
ends	Enter end date of the campaign (after the start date) Requires numerical and slashes in entering dates
Units
rate type (drop menu) (Required)	Select the delivery type by quantitative value CPM → imps CPC → clicks Dynamic CPM → imps (est for dynamic rates) Dynamic CPC → clicks est for dynamic rates) Dynamic CPCV → cmpl views (CV) CPCV → cmpl views CPA → actions CPV → views CPVI → viewable imps Flat imps → imps Flat views → views Flat cmpl view → cmpl views AV imps → imps AV views → views AV cmpl views → cmpl views Basis automatically suggests rate types by advertiser channel: Search - Dynamic CPC, Social - Dynamic CPM
units	Enter number of ordered based on rate type Value impacts calculating SOV% along with the margin or markup, media, and ad server Costs column. Read-only field in Cost Mode: Cost Mode: Units = Gross Cost / Net Rate x (1+(Margin% / (1-Margin%)) + Ad Serving Rate) Units = Gross Cost / (Net Rate + Ad Serving Rate) X (1+(Margin% / (1-Margin%)) + Ad Serving Rate) x 1000) [For CPM imps] On Schedule Indicator Target Units = Contracted Units X Progress Predictive Schedule Indicator Expected Units = Total Units + (Yesterday's Delivered Units * Days Remaining) The maximum value is 2,147,783,647.
available	Enter number of available inventory units
total	Enter total number of delivered units Value impacts calculating SOV%.
SOV	Auto calculated percentage by Basis SOV = impressions (or clicks, actions, etc.) / total Percentage (%) of traffic in the ad site based on the rate type and total Units totals Rate type and total (from the Units column) values impact the SOV.
Total actions, clicks, imps, viewable imps, views	Total units based on the type for the line item (calculated field)
Rates
media (Required) (est for DSP dynamic rates)	Enter cost per unit in US dollars Value impacts calculating media, margin or markup, and gross Costs column. Cost and Units Mode: For Flat rate type, the gross rate is not applicable. The payment is flat and based on serving the first impression for a line item. For AV rate type, the media rate is always zero (0). The gross rate is based on the ad serving Cost. The maximum number of digits is 16 including up to 8 decimal points.
margin or markup (est for DSP dynamic rates)	Enter additional variable upcharge by percentage based on media cost Value impacts calculating gross Rates column and gross and margin or markup Costs column Total Margin % = (Total Gross Cost – Total Media Cost – Total Ad Serving Cost) / (Total Gross Cost) Margin = Markup/(Markup +1) The maximum number of digits is 8 including up to 7 decimal points. (You enter up to 4 decimal places while editing.)
gross (est for DSP dynamic rates)	Total rates the client/brand pays for the campaign including media, ad serving, and margin or markup When gross rate equals $0.00, Basis displays margin or markup (%) as 0.00%. In Overview Planning: Cost Mode: Gross Rate = (Media Rate + Ad Serving Rate) / (1-margin %) or Gross Rate = Media Rate + (Media Rate X Markup) Units Mode: Gross Rate = Gross Cost / Ordered Units Gross Rate = Gross Cost / Ordered Units x 1000 [Dynamic or CPM imps Rate Type in Units Mode] When the rate type is Dynamic or CPM (imps), Gross Rate = Gross Cost / Ordered Units x 1000 Gross Rate = Gross Cost / Ordered Units [All other Rate Types] For Flat rate type, the gross rate is not applicable. The payment is flat and based on serving the first impression for a line item. For AV rate type, the net rate is always zero (0). The gross rate is based on the ad serving costs. Gross Rate = Media Rate + (Media Rate X Markup) In Analytics: Gross Rate = Delivered Units X Media Rate (Contract column)
total (est for DSP dynamic rates)	Media and gross effective costs (calculated field)
Costs (calculated values by Units and Rates)
media	Rate Type and media (Rates column) values affect the costs Read-only fields in Cost and Units Mode: Media Cost = Media Rate X Ordered Units Media Cost = Media Rate X Ordered Units / 1000 [CPM imps Rate Type] AV Rate Type: Media Cost is $0.00 since the rate is zero (0). Contracted Media Cost = Direct Total Media Cost + DSP Total Media Cost + Total Add-on Cost [DSP] Contacted Media Spend = Media Rate / Contracted Units [Insights]
gain or loss (est for DSP dynamic rates)	Profit or spent values by line item or media plan totals Gain/Loss = Gross Cost - Media Cost - Ad Serving Cost Gain = Value is greater (>) than or equal (=) to 0. (positive value) Loss = Value is less (<) than 0. (negative value) Total Gain/Loss = Total Gross Cost - Total Media Cost Gain/Loss = (Total Spend (Gross) - Media Spend (Net) - Ad Serving Spend (Net)) Gain/Loss = (Total Spend (Gross) - Media Spend (Net) - Ad Serving Spend (Net) - Data Spend (Net) [DSP] Gain/Loss = (Media Spend (Net) X Markup) + (Markup X Ad Serving Spend (Net)) [DSP]
gross	Media and margin or markup (Rates column) values affect the gross Costs. Units and Rates Mode: Gross Cost = Media Cost + Gain/Loss + Ad Serving Cost Gross Cost = Net Cost + Ad Serving Cost + Margin Cost [Insights] The maximum number of digits is 10 including up to 2 decimal points.
total	Total costs of media, ad serv, gain, and gross (calculated fields)

Line Item Information - Planning

Name

Description

Media Plan/Campaign Name or Title

Campaign Name is the title of the campaign overview page

Displays buyer organization name, brand, duration, and campaign details

The vendor does not see your name of the plan. The buyer and vendor plan names correspond by the Proposal time and date stamp.

Vendor

Name

Click the name to open Property details.

Property (Required)

Name

Click the name to open Property details.

From Controls: Edit

Options [] Menu

For Direct planning:

Add a line item

Create a flight

After DSP approval configuration:

Add group

Add tactic

Line Item Description

LI, FLT (Direct, Search, and Social), GRP (DSP), TCT (DSP) Summary about the campaign specifics, that is, demographics.

Alerts and comments appear under the line item description.

255 character limit

The special characters <, >, and " are unavailable as part of the line item name and description. This restriction prevents issues with potential third party service errors.

Details

format (drop menu)

(Required)

Select ad format type:

Display
Video
Audio
Text
Interstitial

Basis automatically suggests format by advertiser channel: Search - Text, Social - Display

platform (drop menu)

(Required)

Select the placement of the ad:

Mobile
Tablet
Web Browser
Other

KPI (drop menu)

Select the KPI based on the campaign objective:

Click-through Rate (CTR)
Cost per Action (CPA)
Cost per Click (CPC)
Cost per Completed View (CPCV)
Cost per Thousand Impressions (CPM)
Delivery
Video Completion
Viewability Rate

The KPI field is auto-populated from the campaign details.

Goal (drop menu)

(Required)

Select the goal value based on the objectives and KPI

The goal field is auto-populated from the campaign details. (When editing the existing KPI, enter a new value.)

sizes (drop menu)

(Required)

Enable the ad size:

Frequently Used, such as 160x600
Everything Else, such as 970x90
Enter horizontal x vertical.
Click Add custom size

Multiple ad sizes create a package. Performance and delivery details are available by an ad size.

KPI type

Select KPI name

Refer to objectives and suggested KPI.

Goal

Enter goal value

Dates

starts

Enter start date of the campaign

Requires numerical and slashes in entering dates

ends

Enter end date of the campaign (after the start date)

Requires numerical and slashes in entering dates

Units

rate type (drop menu)

(Required)

Select the delivery type by quantitative value

CPM → imps
CPC → clicks
Dynamic CPM → imps (est for dynamic rates)
Dynamic CPC → clicks est for dynamic rates)
Dynamic CPCV → cmpl views (CV)
CPCV → cmpl views
CPA → actions
CPV → views
CPVI → viewable imps
Flat imps → imps
Flat views → views
Flat cmpl view → cmpl views
AV imps → imps
AV views → views
AV cmpl views → cmpl views

Basis automatically suggests rate types by advertiser channel: Search - Dynamic CPC, Social - Dynamic CPM

units

Enter number of ordered based on rate type

Value impacts calculating SOV% along with the margin or markup, media, and ad server Costs column.

Read-only field in Cost Mode:

Cost Mode: Units = Gross Cost / Net Rate x (1+(Margin% / (1-Margin%)) + Ad Serving Rate)

Units = Gross Cost / (Net Rate + Ad Serving Rate) X (1+(Margin% / (1-Margin%)) + Ad Serving Rate) x 1000) [For CPM imps]

On Schedule Indicator

Target Units = Contracted Units X Progress

Predictive Schedule Indicator

Expected Units = Total Units + (Yesterday's Delivered Units * Days Remaining)

The maximum value is 2,147,783,647.

available

Enter number of available inventory units

total

Enter total number of delivered units

Value impacts calculating SOV%.

SOV

Auto calculated percentage by Basis

SOV = impressions (or clicks, actions, etc.) / total

Percentage (%) of traffic in the ad site based on the rate type and total Units totals

Rate type and total (from the Units column) values impact the SOV.

Total actions, clicks, imps, viewable imps, views

Total units based on the type for the line item

(calculated field)

Rates

media (Required)

(est for DSP dynamic rates)

Enter cost per unit in US dollars

Value impacts calculating media, margin or markup, and gross Costs column.

Cost and Units Mode:

For Flat rate type, the gross rate is not applicable. The payment is flat and based on serving the first impression for a line item.

For AV rate type, the media rate is always zero (0). The gross rate is based on the ad serving Cost.

The maximum number of digits is 16 including up to 8 decimal points.

margin

or markup

(est for DSP dynamic rates)

Enter additional variable upcharge by percentage based on media cost

Value impacts calculating gross Rates column and gross and margin or markup Costs column

Total Margin % = (Total Gross Cost – Total Media Cost – Total Ad Serving Cost) / (Total Gross Cost)

Margin = Markup/(Markup +1)

The maximum number of digits is 8 including up to 7 decimal points. (You enter up to 4 decimal places while editing.)

gross

(est for DSP dynamic rates)

Total rates the client/brand pays for the campaign including media, ad serving, and margin or markup

When gross rate equals $0.00, Basis displays margin or markup (%) as 0.00%.

In Overview Planning:

Cost Mode: Gross Rate = (Media Rate + Ad Serving Rate) / (1-margin %) or Gross Rate = Media Rate + (Media Rate X Markup)

Units Mode: Gross Rate = Gross Cost / Ordered Units

Gross Rate = Gross Cost / Ordered Units x 1000 [Dynamic or CPM imps Rate Type in Units Mode]

When the rate type is Dynamic or CPM (imps), Gross Rate = Gross Cost / Ordered Units x 1000

Gross Rate = Gross Cost / Ordered Units [All other Rate Types]

For Flat rate type, the gross rate is not applicable. The payment is flat and based on serving the first impression for a line item.

For AV rate type, the net rate is always zero (0). The gross rate is based on the ad serving costs.

Gross Rate = Media Rate + (Media Rate X Markup)

In Analytics:

Gross Rate = Delivered Units X Media Rate (Contract column)

total

(est for DSP dynamic rates)

Media and gross effective costs

(calculated field)

Costs (calculated values by Units and Rates)

media

Rate Type and media (Rates column) values affect the costs

Read-only fields in Cost and Units Mode:

Media Cost = Media Rate X Ordered Units

Media Cost = Media Rate X Ordered Units / 1000 [CPM imps Rate Type]

AV Rate Type: Media Cost is $0.00 since the rate is zero (0).

Contracted Media Cost = Direct Total Media Cost + DSP Total Media Cost + Total Add-on Cost [DSP]

Contacted Media Spend = Media Rate / Contracted Units [Insights]

gain or loss

(est for DSP dynamic rates)

Profit or spent values by line item or media plan totals

Gain/Loss = Gross Cost - Media Cost - Ad Serving Cost

Gain = Value is greater (>) than or equal (=) to 0. (positive value)

Loss = Value is less (<) than 0. (negative value)

Total Gain/Loss = Total Gross Cost - Total Media Cost

Gain/Loss = (Total Spend (Gross) - Media Spend (Net) - Ad Serving Spend (Net))

Gain/Loss = (Total Spend (Gross) - Media Spend (Net) - Ad Serving Spend (Net) - Data Spend (Net) [DSP]

Gain/Loss = (Media Spend (Net) X Markup) + (Markup X Ad Serving Spend (Net)) [DSP]

gross

Media and margin or markup (Rates column) values affect the gross Costs.

Units and Rates Mode:

Gross Cost = Media Cost + Gain/Loss + Ad Serving Cost

Gross Cost = Net Cost + Ad Serving Cost + Margin Cost [Insights]

The maximum number of digits is 10 including up to 2 decimal points.

total

Total costs of media, ad serv, gain, and gross (calculated fields)

Ad Serving - Line Item Information
Name	Description
Line Item Description	Show ad server (View Settings) to hide or expand the row information Ad Serving in planning (locked) Ad serving appears until ad serving is applied. The ad server name is displayed.
Details
type	Ad Serving (locked) in Planning
Units
rate type	CPM (locked)
est imps	Enter estimate quantity of impressions (units) Additional fees for the ad server Ad Serving Cost = Ad Serving Rate X Est Qty / 1000 Example: $1.00 ad serving X 50,000 clicks = $50,000.00 ad serving costs Value impacts calculating ad server, margin or markup, and gross Costs column.
Rates
ad serv	Enter dollar amount for additional fees for the ad server Ad Serving Cost = Ad Serving Rate X Est Qty / 1000 Example: $1.00 ad serving X 50,000 clicks = $50,000.00 ad serving costs Value impacts calculating ad server, margin or markup, and gross Costs column.
Costs
ad serv	Auto calculated cost (dollar amount) for ad serving Ad Serving Cost = Ad Serving Rate X Est Qty / 1000 Basis auto populates the est imps for CPM rate type. The user enters the estimate quantity for the other rate types for auto calculations.