Line Item Fields

Campaign Name is the title of the campaign overview page

Displays buyer organization name, brand, duration, and campaign details

The vendor does not see your name of the plan. The buyer and vendor plan names correspond by the Proposal time and date stamp.

Name: Click the name to open Vendor details.

Name: Click the name to open Property details.

Options [] Menu

For Direct planning:

• Add a line item

• Create a flight

• After DSP approval configuration:

• Add group

• Add tactic

Summary about the campaign specifics, that is, demographics. 255 character limit.

Alerts and comments appear under the line item description.

The special characters <, >, and " are unavailable as part of the line item name and description. This restriction prevents issues with potential third party service errors.

Details

Select ad format type:

• Display
• Video
• Audio
• Text
• Interstitial

Basis automatically suggests format by advertiser channel: Search - Text, Social - Display

Select the placement of the ad:

• Mobile
• Tablet
• Web Browser
• Other

Select the KPI based on the campaign objective:

• Click-through Rate (CTR)
• Cost per Action (CPA)
• Cost per Click (CPC)
• Cost per Completed View (CPCV)
• Cost per Thousand Impressions (CPM)
• Delivery
• Video Completion
• Viewability Rate

The KPI field is auto-populated from the campaign details.

Select the goal value based on the objectives and KPI.

The goal field is auto-populated from the campaign details. (When editing the existing KPI, enter a new value.)

Enable the ad size:

• Frequently Used, such as 160x600
• Everything Else, such as 970x90
• Enter horizontal x vertical. 
• Click Add custom size

Multiple ad sizes create a package. Performance and delivery details are available by an ad size.

Select KPI name. Refer to objectives and suggested KPI.

Dates

Enter start date of the campaign.

Requires numerical and slashes in entering dates

Enter end date of the campaign (after the start date).

Requires numerical and slashes in entering dates.

Units

Select the delivery type by quantitative value

• CPM → imps
• CPC → clicks
• Dynamic CPM → imps (est for dynamic rates)
• Dynamic CPC → clicks est for dynamic rates)
• Dynamic CPCV → cmpl views (CV)
• CPCV → cmpl views
• CPA → actions
• CPV → views
• CPVI → viewable imps
• Flat imps → imps
• Flat views → views
• Flat cmpl view → cmpl views
• AV imps → imps
• AV views → views
• AV cmpl views → cmpl views

Basis automatically suggests rate types by advertiser channel: Search - Dynamic CPC, Social - Dynamic CPM

Enter number of ordered based on rate type

Value impacts calculating SOV% along with the margin or markup, media, and ad server Costs column.

Read-only field in Cost Mode:

Cost Mode: Units = Gross Cost / Net Rate x (1+(Margin% / (1-Margin%)) + Ad Serving Rate)

Units = Gross Cost / (Net Rate + Ad Serving Rate) X (1+(Margin% / (1-Margin%)) + Ad Serving Rate) x 1000) [For CPM imps]

On Schedule Indicator

Target Units = Contracted Units X Progress

Predictive Schedule Indicator

Expected Units = Total Units + (Yesterday's Delivered Units * Days Remaining)

The maximum value is 2,147,783,647.

Enter number of available inventory units

Enter total number of delivered units

Value impacts calculating SOV%.

Auto calculated percentage by Basis

SOV = impressions (or clicks, actions, etc.) / total

Percentage (%) of traffic in the ad site based on the rate type and total Units totals

Rate type and total (from the Units column) values impact the SOV.

Total units based on the type for the line item

(calculated field)

Rates

Enter cost per unit in US dollars.

Value impacts calculating media, margin or markup, and gross Costs column.

Cost and Units Mode:

• For Flat rate type, the gross rate is not applicable. The payment is flat and based on serving the first impression for a line item.

• For AV rate type, the media rate is always zero (0). The gross rate is based on the ad serving Cost.

The maximum number of digits is 16 including up to 8 decimal points.

Enter additional variable upcharge by percentage based on media cost.

Value impacts calculating gross Rates column and gross and margin or markup Costs column.

Total Margin % = (Total Gross Cost – Total Media Cost – Total Ad Serving Cost) / (Total Gross Cost)

Margin = Markup/(Markup +1)

The maximum number of digits is 8 including up to 7 decimal points. (You enter up to 4 decimal places while editing.)

Total rates the client/brand pays for the campaign including media, ad serving, and margin or markup

When gross rate equals $0.00, Basis displays margin or markup (%) as 0.00%.

In Overview Planning:

Cost Mode: Gross Rate = (Media Rate + Ad Serving Rate) / (1-margin %) or Gross Rate = Media Rate + (Media Rate X Markup)

Units Mode: Gross Rate = Gross Cost / Ordered Units

Gross Rate = Gross Cost / Ordered Units x 1000 [Dynamic or CPM imps Rate Type in Units Mode]

When the rate type is Dynamic or CPM (imps), Gross Rate = Gross Cost / Ordered Units x 1000

Gross Rate = Gross Cost / Ordered Units [All other Rate Types]

For Flat rate type, the gross rate is not applicable. The payment is flat and based on serving the first impression for a line item.

For AV rate type, the net rate is always zero (0). The gross rate is based on the ad serving costs.

Gross Rate = Media Rate + (Media Rate X Markup)

In Analytics:

Gross Rate = Delivered Units X Media Rate (Contract column)

Media and gross effective costs

(calculated field)

Costs (calculated values by Units and Rates)

Rate Type and media (Rates column) values affect the costs

Read-only fields in Cost and Units Mode:

Media Cost = Media Rate X Ordered Units

Media Cost = Media Rate X Ordered Units / 1000 [CPM imps Rate Type]

AV Rate Type: Media Cost is $0.00 since the rate is zero (0).

Contracted Media Cost = Direct Total Media Cost + DSP Total Media Cost + Total Add-on Cost [DSP]

Contacted Media Spend = Media Rate / Contracted Units [Insights]

Profit or spent values by line item or media plan totals

Gain/Loss = Gross Cost - Media Cost - Ad Serving Cost

Gain = Value is greater (>) than or equal (=) to 0. (positive value)

Loss = Value is less (<) than 0. (negative value)

Total Gain/Loss = Total Gross Cost - Total Media Cost

Gain/Loss = (Total Spend (Gross) - Media Spend (Net) - Ad Serving Spend (Net))

Gain/Loss = (Total Spend (Gross) - Media Spend (Net) - Ad Serving Spend (Net) - Data Spend (Net) [DSP]

Gain/Loss = (Media Spend (Net) X Markup) + (Markup X Ad Serving Spend (Net)) [DSP]

Media and margin or markup (Rates column) values affect the gross Costs.

Units and Rates Mode:

Gross Cost = Media Cost + Gain/Loss + Ad Serving Cost

Gross Cost = Net Cost + Ad Serving Cost + Margin Cost [Insights]

The maximum number of digits is 10 including up to 2 decimal points.

Show ad server (View Settings) to hide or expand the row information

Ad Serving in planning (locked)

Ad serving appears until ad serving is applied. The ad server name is displayed.

Details

Ad Serving (locked) in Planning

Units

CPM or CPC

Enter the estimated quantity of impressions (units).

Estimated impressions are used to calculate additional costs for the ad server.

Value impacts calculating ad server, margin or markup, and gross Costs column.

Field is locked in Cost mode if line item rate has a CPM rate type and is auto-populated with the line item data. The ad serving rate type and unit fields remain unlocked if the rate type is Dynamic CPM.

Enter estimated quantity of clicks (units).

Estimated clicks are used to calculate additional costs for the ad server.

Value impacts calculating ad server, margin or markup, and gross Costs column.

Field is locked in Cost mode if line item rate has a CPC rate type and is auto-populated with the line item data.

Rates

Enter dollar amount for additional fees for the ad server.

Value impacts calculating ad server, margin or markup, and gross Costs column.

Costs