At its core, Basis is a multi-channel DSP supporting display, social, video, native, and mobile. With access to more than 30 exchanges, 1000 private marketplace deals, 20 third-party data providers, 6 billion users and 2 trillion impressions per month, Basis has the power to meet all of your programmatic needs.
Adding Programmatic Line Items
To add a programmatic line item:
Go to Main Menu > Campaigns.
Select a campaign.
A DSP line item represents a plan to purchase media programmatically, and corresponds to a budget on an IO. Your media plan can have a single DSP line item or many.
The Analytics tab shows both DSP, Direct data, and the full story of how your media dollars are being spent. With this information, you can reallocate your budget across different buying methods, if needed.