DSP Overview

At its core, Basis is a multi-channel DSP supporting display, social, video, native, and mobile. With access to more than 30 exchanges, 1000 private marketplace deals, 20 third-party data providers, 6 billion users and 2 trillion impressions per month, Basis has the power to meet all of your programmatic needs.

Adding Programmatic Line Items

When you set up a campaign that includes programmatic buys, follow these steps:

  1. Create a media plan, including DSP line items. A DSP line item represents a plan to purchase media programmatically, and corresponds to a budget on an IO. Your media plan could have a single DSP line item or many.

  2. Add groups and tactics. You control the details of the programmatic buys (how, when, and where the budget for the line item is spent) with groups and tactics.

Before the groups and tactics can start delivery, you must manually confirm client approval for the plan. There is no vendor approval needed for DSP line items.

Campaign Analytics

The campaign Analytics tab shows both DSP and Direct data. From here you can see the full story of how your media dollars are being spent. With this information, you can reallocate budget across different buying methods, if needed.