Applying Add-Ons to Tactics (Tactic Editor)

Tactic add-ons are additional services that in-house or third-party providers supply for tactics. Before you can include add-ons in tactics, you need to create a service provider. The rate type for tactic add-ons must be CPM.

If you want to apply add-ons to the media plan, see Applying Add-Ons to Media Plans.

Tactic add-ons are included in tactic templates and when you copy tactics (or create a campaign from an existing one that includes groups and tactics).

To apply add-ons to a tactic:

1. Go to the Tactic Editor:

   1. Select Main Menu [] > Campaigns.

   2. Select the campaign and media plan.

   3. From the tactic's Options [], select Edit.

2. Select Add-Ons. If there are no available add-ons, create a new one.

   • Apply filters or search for specific add-ons. You can filter by Add-ons type or Status.

     

3. When you find the add-on that you want to use, select Add [] to add it to the tactic.

   • To remove add-ons from the tactic, select Delete []. If you remove an inactive add-on or service provider, you won't be able to add it to the tactic again.

4. Save the tactic. Review the selected add-ons and other settings on the Tactic Summary.