Applying Add-Ons to Tactics

Tactic add-ons are additional services that in-house or third-party providers supply for your tactics. Before you can include add-ons in your tactics, you must create a service provider. The rate type for tactic add-ons must be CPM.

Add-ons that you apply to a tactic are included in tactic templates and when you copy and paste the tactic (or create a campaign from existing that includes groups and tactics).

To apply add-ons to a tactic:

  1. Go to Main Menu > Campaigns.

  2. Select a campaign that has DSP line items.

  3. Select a media plan.

  4. Create or edit a tactic to open the tactic editor.

  5. Select the Add-Ons tab. This tab lists the available add-ons you can apply to a tactic. If there are no available add-ons, create a new one on the Service Providers tab in My Organization.

    • Click Filter to apply filters or use the Search box to narrow down the list of add-ons. You can filter by Add-ons or Status (Active or Inactive).
  6. Click Add [+] to add an add-on to this tactic.

  7. Click Save. Review your add-ons and other settings on the Tactic Summary tab.