Adstra

Introduction

Adstra is a data and technology provider that orchestrates data across media and technology to enable people-based digital marketing with ready-to-use deterministic and in-market/intent audience data, analytics, and insights.

Market Differentiators

With over 40 years of experience in curating unique offline data products, the majority of Adstra audiences are 100% deterministic, grounded in terrestrial data - a real person at a real address. Adstra offers audiences across a myriad of vertical markets as well as omnichannel and turnkey custom solutions. Data is validated by a leading global fraud solution provider.

Characteristics

Supported Platforms

Web
Mobile Web
Mobile App

Geographical Availability

United States

Vertical Specialization

Consumer
B2B
Wealth
Auto
Political
Healthcare Professionals (HCP)
Health
Caregivers
Travel

Data Taxonomy

As a Basis customer, you have access to Adstra's syndicated taxonomy within the platform as well as the ability to add and create custom segments specific to your requirements.

Syndicated Taxonomy

The syndicated taxonomy covers the verticals listed above and offers targeted segmentation and scale across Business Decision Makers, Affluent Consumers, Registered Voters, Automobile Owners, HIPAA-Compliant Consumer Ailments, and Consumers In-Market for Goods, Services, Travel, and more.

Custom Taxonomy

Segment Creation

Send segment creation requests to your Adstra contact. Include the following details:

Audience Name
Description of target audience
Basis Advertiser ID
Need-by date for target audience scale (counts)
Opportunity stage (planning vs. ready-to-launch)
Advertiser name and URL
Flight dates
Estimated programmatic media budget for campaign
Estimated impressions with Adstra data

Provide as much detail as possible for the audiences you’re trying to reach. Please specify if your target audience request can be combined as one segment or if you need it broken out into multiple segments.

For account-based marketing (ABM) targeting employees at specific companies, provide the corresponding URL or an alternate identifier such as an address.

Segment Addition

Adstra data is distributed through Neustar. After a segment is created, Adstra will reach out to Basis. From there, the team at Basis will manually add the segment to the system within 24 hours of receipt.

Pricing

$1.00 - $10.00 CPM; no premium costs for custom audience creation

Methodology

Adstra digital audiences are built with a privacy-compliant approach, utilizing multiple offline data sources. Most audiences are built from terrestrial data (name and postal address) making them truly deterministic. Personally identifiable information (PII) is anonymized to ensure privacy and all data is validated by a global fraud services provider to ensure accuracy. Health audience is modeled to ensure 100% HIPAA compliance.

In-market audiences are built leveraging anonymous online browsing behavior through Adstra's integrations with publishers & ad tech partners. Their technology identifies relevant keywords on pages and websites to provide the most accurate audiences who are seeking goods or services.

Provider Collateral