Adstra is a data and technology provider that orchestrates data across media and technology to enable people-based digital marketing with ready-to-use deterministic and in-market/intent audience data, analytics, and insights.

Market Differentiators

With over 40 years of experience in curating unique offline data products, the majority of Adstra audiences are 100% deterministic, grounded in terrestrial data - a real person at a real address. Adstra offers audiences across a myriad of vertical markets as well as omnichannel and turnkey custom solutions. Data is validated by a leading global fraud solution provider.


Supported Platforms

  • Web
  • Mobile Web
  • Mobile App

Geographical Availability

  • United States

Vertical Specialization

  • Consumer
  • B2B
  • Wealth
  • Auto
  • Political
  • Healthcare Professionals (HCP)
  • Health
  • Caregivers
  • Travel

Data Taxonomy

As a Basis customer, you have access to Adstra's syndicated taxonomy within the platform as well as the ability to add and create custom segments specific to your requirements.

Syndicated Taxonomy

The syndicated taxonomy covers the verticals listed above and offers targeted segmentation and scale across Business Decision Makers, Affluent Consumers, Registered Voters, Automobile Owners, HIPAA-Compliant Consumer Ailments, and Consumers In-Market for Goods, Services, Travel, and more.

Custom Taxonomy

Segment Creation

Send segment creation requests to your Adstra contact. Include the following details:

  • Audience Name
  • Description of target audience
  • Basis Advertiser ID
  • Need-by date for target audience scale (counts)
  • Opportunity stage (planning vs. ready-to-launch)
  • Advertiser name and URL
  • Flight dates
  • Estimated programmatic media budget for campaign
  • Estimated impressions with Adstra data

Provide as much detail as possible for the audiences you’re trying to reach. Please specify if your target audience request can be combined as one segment or if you need it broken out into multiple segments.

For account-based marketing (ABM) targeting employees at specific companies, provide the corresponding URL or an alternate identifier such as an address.

Segment Addition

Adstra data is distributed through Neustar. After a segment is created, Adstra will reach out to Basis. From there, the team at Basis will manually add the segment to the system within 24 hours of receipt.


$1.00 - $10.00 CPM; no premium costs for custom audience creation


Adstra digital audiences are built with a privacy-compliant approach, utilizing multiple offline data sources. Most audiences are built from terrestrial data (name and postal address) making them truly deterministic. Personally identifiable information (PII) is anonymized to ensure privacy and all data is validated by a global fraud services provider to ensure accuracy. Health audience is modeled to ensure 100% HIPAA compliance.

In-market audiences are built leveraging anonymous online browsing behavior through Adstra's integrations with publishers & ad tech partners. Their technology identifies relevant keywords on pages and websites to provide the most accurate audiences who are seeking goods or services.

Provider Collateral

Presentation Decks

Adstra Premium Audiences Deck

One Pagers

Adstra - Caregivers Sell Sheet

Adstra - Consumer Sell Sheet

Adstra - HCP Sell Sheet

Adstra - Health Sell Sheet

Adstra - Political Sell Sheet

Adstra - Travel Sell Sheet

Adstra - Wealth Sell Sheet

Adstra - Auto Sell Sheet

Adstra - Business Sell Sheet

Methodology & Sourcing

Adstra Business Methodology & Sourcing Detail

Adstra Caregivers Methodology & Sourcing Detail

Adstra Consumer Methodology & Sourcing Detail

Adstra HCP Methodology & Sourcing Detail

Adstra Health Methodology & Sourcing Detail

Adstra Orbits Methodology Sourcing Detail

Adstra Political Methodology & Sourcing Detail

Adstra Wealth Methodology & Sourcing Detail