Uploading Audio Ads


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Add new creatives to the DSP from the Creative panel or the tactic editor.

Basis DSP automatically transcodes audio ads to match the requirements of the placement. If you're uploading audio ads, you only need to upload a single audio file. Upload a high-quality version, and the system automatically creates copies for each type of player.

To upload an audio ad:

  1. Go to Main Menu [] > Campaigns.

  2. Select the campaign and media plan.

  3. Select DSP Actions > Creative.

  4. Select Add > Audio on the Creative panel.

  5. Enter the ad's details on the Configure Ad tab:

    • Ad Name: Enter the creative's name (maximum 150 characters). Use a descriptive name that you'll recognize when you have many creatives in the DSP.

    • Destination URL: Enter the address of the landing page that the ad clicks through to. This address often points to an intermediate tracking server, which in turn sends the user to the landing page.

      • For URLs, include the https:// prefix.

      • For click-to-call tactics, use "tel:" followed by the phone number, including the country and area codes, such as tel:14165551234.

    • Image Impression Tracking URL(Optional): If you're using a third-party impression tracker, enter the image tracking URL to track impressions for the ad. If you have more than one, click Add image impression tracking URL. You can add up to three image trackers. The DSP automatically tracks impressions for your ads even if you don't provide a URL.

    • SSL Status: If the creative and all of the trackers that it uses meet the requirements for secure environments, select SSL secure.

      Make sure that you declare the ad's SSL status appropriately. The DSP uses this status to decide if the ad can be used for ATS-compliant impressions, and if you mark an ad that contains non-secure elements as secure, it may not render correctly. See ATS Compliance for more information about testing ads for ATS security.

    • Upload Audio: Attach the audio file that you want to upload.

    • Event Tracking URLs (Optional): Event tracking URLs are called when a particular event happens (for example, the video or audio file starts playing). Click Add Tracking URL, select the Event Type, and enter the Tracking URL (including https://). You can add multiple event trackers of the same type, up to 100 total.

    • Companion Ad (Optional): Add a companion ad (an image that should be served with the ad) if you have one. Companion ads must be image files (JPG, GIF, or PNG) up to 200 KB in size.

    • Brand Domain: Enter the domain that represents the brand. When you add a domain for the first creative that you upload for a brand, it becomes the default domain for any new creatives that you upload for that brand. See our FAQ section on Brand Domains and Verticals for more information.

    • Brand Verticals: Select the categories that best represent the ad. When you add verticals to the first creative that you upload for a brand, they become the default verticals for any new creatives that you upload for that brand. See our FAQ section on Brand Domains and Verticals for more information.

      If you are creating a political campaign, you must select Sensitive Categories > Political (Elections). When you select this vertical, additional fields for political ad details appear. See Uploading Political Ads for more information.

  6. Select Save, then select Close to return to the Creative panel.

    After uploading a creative, make sure it works correctly, then link it to a tactic. See Previewing Creatives and Linking Creatives to a Tactic.