Uploading Video Ads

Video File Requirements

Ad Sizes

Minimum height of 144px, up to 2048x1080 maximum.

Note: We recommend uploading videos that are 1920x1080 for 16:9 content and 1440x1080 for 4:3 content.

Avoid uploading videos that are ultra-high definition (UHD), 4K, or higher in resolution.

Aspect Ratios 16:9 or 4:3

File Types

Refer to Brightcode Zencoder's Supported Formats and Codecs.

Maximum File Size

100 MB

Maximum Length

60 seconds (for videos uploaded to the DSP directly)

Note: If you are using a VAST tag or have your own ad server, we have inventory for videos up to 90 seconds.

Other Progressive (not interlaced) format

Note: Videos with an odd length fit in to the nearest 30- or 60-second time slot. For example, a 25-second video plays in a 30-second slot. A 35-second video plays in a 60-second slot. This does not impact the actual runtime of the video: a 25-second video still only plays for 25 seconds.

If you're uploading video files, you only need to upload a single copy for each video. Upload a high-quality version, and the system automatically creates copies for different video codecs, dimensions, and bitrate so that the ad can be served successfully in all cases.

For example, if you have a video that will be shown on impressions that range in size from 1280x720 to 640x360, just upload the best-quality version you have (that meets the requirements in our ad specifications):

See Ad Specifications for file size and type requirements and Video Ads on Premium Connected TV Inventory for important formatting details.

Uploading a Video File

Note: You can upload ads from a campaign's line item view or through the tactic editor.

To upload a video file:

  1. Go to Main Menu > Campaigns.
  2. Select a campaign.
  3. Select a media plan.

  4. Select DSP ActionsCreative to open the Creative panel.

  5. Select AddVideo.

  6. Configure your creative on the New Video modal.

    • Ad Name: Enter the creative's name (maximum 150 characters). Enter a descriptive name you can recognize when you have many creatives in the DSP.

    • Destination URL: Enter the URL of the landing page to which the ad clicks through. This URL often points to an intermediate tracking server, which in turn sends the user to the landing page.

      • For URLs, include the https:// prefix.
      • For click-to-call tactics, use "tel:" followed by the phone number, including the country and area codes, such as tel:14165551234.
    • Image Impression Tracking URL(Optional): If you are using a third-party impression tracker, enter the image tracking URL to track impressions for the ad. If you have more than one, click Add another image impression tracking URL. You can add up to three image trackers.

    • SSL Status: If the creative itself and all of the trackers it uses meet the requirements for secure environments, enable SSL secure. Make sure you mark the ad appropriately. If you mark an ad that contains non-secure elements as secure, it may not render correctly. The DSP uses this status to decide if the ad can be used for ATS-compliant impressions. See ATS Compliance for more information about testing an ad for ATS security.

    • Upload Video: Attach the video file you want to upload.
    • Event Tracking URLs (Optional): Event tracking URLs are called when a particular event happens. For example, the creative calls the Video Start URL when a video or audio file starts playing and calls the First Quartile URL when 25% of the video or audio file has played. Click Add Tracking URL, select the Event Type, and enter the Tracking URL (including https://). You can add multiple trackers of the same type, up to 100 total event trackers.

    • Companion Ad (Optional): Add a companion ad (an image that should be served with the ad) if you have one. Companion ads must be images - JPG, GIF, or PNG files up to 200 KB.

    • Brand Domain: Enter a domain that represents the brand. When you set the domain for the first creative that you upload for a brand, it becomes the default domain for any new creatives that you upload for that brand. See Brand Domains and Verticals for more information.

    • Brand Verticals: Select the categories that best represent the ad. When you set the verticals for the first creative that you upload for a brand, those become the default verticals for any new creatives that you upload for that brand. See Brand Domains and Verticals for more information.

      Note: If you are creating a political campaign, you must select Sensitive Categories > Political (Elections). When you select this vertical, additional fields for political ad details appear on the New Image modal. See Uploading Political Ads for more information.

  7. Click Save, preview the creative, and click Close to close the modal.

After you upload your creatives, you can link them to tactics.