Creating a Tactic
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Every tactic must have a name, default bid, budget, and location target before you can save it. Before you create a tactic, add DSP line items and groups to your media plan.
Tip: We recommend you create different tactics for each of the individual targeting strategies you plan to use within your campaign.
To create a tactic:
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Go to Main Menu [
] > Campaigns.
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Select a campaign.
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Select a media plan.
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From a group's Options [
], select Add tactic. If you need to create a new group for your tactics, see Creating Groups.
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Enter the required tactic details in the Tactic Editor. For more information about all tactic budget and targeting options, see Tactic Editor Overview.
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On the General tab:
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Enter a descriptive Tactic Name.
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Adjust the tactic's Default Bid, which is the amount the tactic can spend on 1,000 impressions.
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Enter a Budget and select the budget type: Daily or All time.See General Properties and Setting a Group Budget
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Select a Start and End date.
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Set the Dayparting, the hours of the day your tactic can bid on impressions. See General Properties for more information.
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Set the Frequency Cap.
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Click Save. The Location tab appears.
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Click Add [+] to add at least one location from the Country/Region/City, DMA, ZIP/Postal, Hyperlocal, and Geopolitical tabs for your tactic.
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Click Save.
For more information about building tactics, see the Tactic Editor Overview.