Creating a Campaign Report

Campaign reports provide a breakdown of data at the campaign level.

Tip: Creating a report from within a campaign automatically scopes the report to that campaign. If you create a report through the Main Menu [], you must manually set the scope for the report.

To create a campaign report:

1. Go to Main Menu [] > Reports.

2. Select Create Report.

3. Select the type of report that you want to create:

   • Campaign Performance Presentation

   • Creative Performance Report

   • Daily Delivery Report

   • Performance Report

     • If you select Performance Report, you must specify Net or Gross values, and select whether you want to Break out spend for media, ad serving, and add-ons.

   • GCM Cross-Environment Conversions Report

4. Edit the Name of the report if you don't want to use the default name.

   Note: The character limit is 255.

5. If you want to automatically generate this report on a recurring basis, select Create Schedule. See Creating a Scheduled Report for more information.

6. Select the time frame that you want to cover in the report:

   1. Select the Data Through box.

   2. Select custom start and end dates, or use a preset time frame:

      Disclaimer: All times are in Eastern Time.

      • Previous Day: From 12:00 AM to 11:59 PM.

      • Previous Week: From Monday at 12:00 AM to Sunday at 11:59 PM.

      • Previous Month: From 12:00 AM on the first day of the last month to 11:59 PM on the last day of that month.

      • Last 7 days: The previous 7 days, not including today.

      • Last 14 days: The previous 14 days, not including today.

      • Last 30 days: The previous 30 days, not including today.

      • Last 365 days: The previous 365 days, not including today.

   3. Click Apply.

7. Click Next.

8. If you didn't access Reports from a specific campaign, you must select the scope for your report.

   

   • Click Add [+] to select a campaign to report on.

9. Click Create. The new report is added to the queue, and you'll receive a notification when it's available for download. You can check the status of your report on the main Reports modal.