Creating a Campaign Report
Campaign reports provide a breakdown of data at the campaign level. You can access reports from a specific campaign or through the Main Menu [] . If you use the Main Menu, you have to select the scope for the report.
To create a campaign report:
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Go to Main Menu > Reports.
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Select Actions > Create Report.
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Select the Type:
- Daily Delivery Report
- Performance Report
- If you select Performance Report, you must specify Net or Gross and enable Break out spend for media, ad serving, and add-ons if applicable.
- Creative Performance Report
- Campaign Performance Presentation
- GCM Cross-Environment Conversions Report
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Edit the Name of the report if you don't want to use the default name.
Note: The character limit is 255.
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If you want to automatically generate this report on a recurring basis, enable Create Schedule. See Creating a Scheduled Report for more information.
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Select the Data Through period using custom Start/End dates or one of the presets:
- Previous Day: From 12:00 AM to 11:59 PM ET.
- Previous Week: From Monday at 12:00 AM to Sunday at 11:59 PM ET.
- Previous Month: From 12:00 AM on the first day of the last month to 11:59 PM ET on the last day of that month.
- Last 7 days: The previous 7 days, not including today.
- Last 14 days: The previous 14 days, not including today.
- Last 30 days: The previous 30 days, not including today.
- Last 365 days: The previous 365 days, not including today.
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Click Apply.
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Click Next.
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If you didn't access Reports from a specific campaign, you must select the scope for your report.
- Click Add [+] to select a campaign you want to report on. Use the filter and search functions to narrow down your list.
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Click Create to generate your report. You can check the status of your report on the main Reports modal. You receive a notification when the report is available for download.