Creating a Campaign Report

Campaign reports provide a breakdown of data at the campaign level. You can access reports from a specific campaign or through the Main Menu [] . If you use the Main Menu, you have to select the scope for the report.

To create a campaign report:

1. Go to Main Menu > Reports.

2. Select Actions > Create Report.

3. Select the Type:

   • Daily Delivery Report
   • Performance Report
     • If you select Performance Report, you must specify Net or Gross and enable Break out spend for media, ad serving, and add-ons if applicable.
   • Creative Performance Report
   • Campaign Performance Presentation
   • GCM Cross-Environment Conversions Report

4. Edit the Name of the report if you don't want to use the default name.

   Note: The character limit is 255.

5. If you want to automatically generate this report on a recurring basis, enable Create Schedule. See Creating a Scheduled Report for more information.

6. Select the Data Through period using custom Start/End dates or one of the presets:

   • Previous Day: From 12:00 AM to 11:59 PM ET.
   • Previous Week: From Monday at 12:00 AM to Sunday at 11:59 PM ET.
   • Previous Month: From 12:00 AM on the first day of the last month to 11:59 PM ET on the last day of that month.
   • Last 7 days: The previous 7 days, not including today.
   • Last 14 days: The previous 14 days, not including today.
   • Last 30 days: The previous 30 days, not including today.
   • Last 365 days: The previous 365 days, not including today.

7. Click Apply.

8. Click Next.

9. If you didn't access Reports from a specific campaign, you must select the scope for your report.

   1. Click Add [+] to select a campaign you want to report on. Use the filter and search functions to narrow down your list.

10. Click Create to generate your report. You can check the status of your report on the main Reports modal. You receive a notification when the report is available for download.