Integrating TikTok

Basis has a one-way integration with TikTok, receiving delivery, performance, and spend data so you can easily include TikTok metrics in your reporting.

How it Works

To integrate TikTok:

  1. Before setting up your Basis campaign, add your TikTok account to Basis.

    1. Go to Main Menu [] > My Settings > Third Party Account. See Third Party Accounts for more on adding an account.

      A newly connected TikTok account will have up to 90 days of the historical campaign and performance data to link and map an ongoing TikTok campaign to line items in Basis.

  2. When setting up your Basis campaign, add a social line item for each TikTok campaign. See Adding Line Items to Campaigns for more information.

  3. Map delivery from your TikTok campaign to a Basis line item. After your campaign goes live, your delivery data appears in Basis. See Search and Social Media Delivery Data: Quick Reference for more information.

    Newly created TikTok campaigns are frequently synchronized with Basis to ensure the data integrity. Please allow up to 30 minutes for new campaigns to appear in the Link Delivery Sources screen.

TikTok Facts

Please note the following about TikTok's Delivery Metrics:

  • Video Starts in Basis is 2-Second Video Views from TikTok.

  • The attribution window closes after 30 days from the campaign end date and applies to all conversion types.

TikTok Conversion Metrics

You can select specific conversion metrics for TikTok when tracking conversions in the Delivery tab. Selected conversion metrics are included in the Creative Performance Report and net and gross Performance Reports for the respective campaign.

Campaign Delivery tab with the Track Conversions button highlighted and showing the tracking modal.

Note the following to ensure TikTok and Basis conversion metrics are consistent:

  • TikTok consolidates all of their tracking metrics under the Conversions field. Basis tracks individual conversion metrics separately and then sums them up in the Total Conversions field.

  • Think of TikTok's Conversions field as a consolidated goal of various conversion events, making it easier to analyze overall campaign performance. Make sure to include these exact metrics in Basis. For example, if the goals in TikTok are Add-to-cart and Complete payment conversions, the Add-to-Cart and Complete payment conversion metric must be selected in Basis to accurately synchronize your tracking.

  • Be careful of conversion metrics with similar names, such as Total Page View and Total Landing Page View. Check that you have selected the same metric to track in both platforms.

The following conversion metrics are available for TikTok.

Field Description
Landing page view The number of landing page view events from your ads.
Page view The total number of page browse events The total count is calculated based on the time each ad impression occurred.
Contact The number of contact events such as filling out a contact form, submitting an inquiry, requesting more information.
Complete payment ROAS The total value returned from "Complete Payment events” divided by “Spend Credit (Total Number)".
Click button The total number of button-click events.
Complete registration The number of user registration events.
View Content The number of product details page browse events.
Add-to-cart The number of add to cart events.
Complete payment The number of Complete Payment events that are attributed to your ads.
Submit form The number of form submission events.